EARN WITH GOOGLE FOR FREE

Creating A Profitable PPC Campaign Management

2009-06-04T22:29:00.001-07:00

Certain keywords or phrases that people type into a search engine lead to hundreds and hundreds of search results that pertain to that specific keyword. Businesses that want to advertise on the net using a PPC campaign have to come up with a plethora of keywords that is associated to the business that they are running; so when potential customers type in these keywords, it will lead them to their business site.

This is pretty much the whole concept that operates behind PPC. This is how a PPC campaign brings in traffic to your site, with the selection of the right keywords that people can search through the net.

Some keywords tend to be more expensive than others, especially popular ones. It is vital to select the right keywords, in order to get your money's worth. This is why it is important to manage you PPC campaign wisely. Sometimes you are better off opting for the less popular keywords that are not so expensive, especially if you have a limited budget. Some businesses even hire the help of a consultant to manage their PPC campaigns.
There are a lot of experts that specialize in PPC campaign management. They come with strategic plans, and assess the need of their clients. They then come up with a PPC campaign that caters to their client's specification.

This is why big online businesses seek the expertise of a professional to run their PPC ad campaign, because the right set of plans, can potentially bring in a large amount of profits. The more keywords you have, the more you increase the chances of customers clicking these keywords that would lead them to your website. There are also some software you can purchase, such as GoToast, or Bid Rank. These software programs track down your keywords listing.

If you are running a business online, and are planning to run a PPC campaign, it is advisable to purchase keywords that are extremely related to the theme of your business. This way, people know what they are getting, and don't get confused about the content of your website. The secret is to use keywords or phrases that are searched frequently, but cost very little.
The chances are, the longer people stay in your site, the likelihood of these potential customers making a transaction.
But first thing's first: you must lure them into your turf.
This is why a lot of entrepreneurs spend a large amount of their budget on advertising, because they know that the right advertising campaign can start the ball rolling.

Also, you should do some research before you start your PPC campaign. There are a lot of PPC search engines to choose from. Those who are less renowned charge less for the same keywords that you'd find in the bigger PPC search engines.

The great thing about PPC campaigns is that you can reach a worldwide audience. Advertising online means global marketing.Most PPC search engines require a monthly payment in exchange for their services. But if you fail to make payments, they will automatically take your listings out of their search engines. So make sure that you pay your monthly bills, so all the efforts that you put into your PPC campaign don't go to waste.
The potential earnings that can be generated by starting a pay per click campaign is significant. That's why a lot of online businesses now are trying to get in on the act. Now, with the right set of keywords, and a smart PPC campaign management plan, more than ever, online businesses are bringing in the big bucks

How TO Start Making Money With Adsense

2009-06-01T18:48:00.001-07:00

Adsense is considered as one of the most powerful tool in a website publishers arsenal. It enables a person to monetize their sites easily. If used properly, it can generate a very large and healthy income for them. However if you are not using them rightly and just maximizing the income you squeeze from it, you are actually leaving a lot of money on the table. Something all people hate doing.

How you can start earning money with Adsense can be done easily and quickly. You will be amazed at the results you will be getting in such a short period of time.

Start by writing some quality content articles which are also keyword incorporated. There are a lot of people given the gift of being good with words. Writing comes easy for them. Why not make it work in such a way that you will be earning some extra cash in the process.

There are actually three steps to put into mind before you begin writing your ads and having an effective Adsense.

Keyword search. Find some popular subjects, keywords or phrase. Select the ones which you think has more people clicking through. This is actually a keyword selector and suggestion tool that some sites are offering to those who are just their Adsense business.

Writing articles. Start writing original content with keywords from the topics that you have achieved in your search. Take note that search engines are taking pride in the quality of their articles and what you will be writing should keep up with their demands.

Quality content site. Build a quality content site incorporated with Adsense ads that is targeting the subject and keywords of your articles and websites. This is where all that youve done initially will go to and this is also where they will prove their worth to you.

The proper positioning of your ads should be done with care. Try to position your ads where surfers are most likely to click on them. According to research, the one place that surfers look first when they visit a certain site is the top left. The reason behind this is not known. Maybe it is because some of the most useful search engine results are at the top of all other rankings. So visitors tend to look in that same place when browsing through other sites.

Some of those who are just starting at this business may think they are doing pretty well already and thinking that their clickthrough rates and CPM figures are quite healthy. However, there are more techniques and styles to generate more clicks to double your earnings. By knowing these techniques and working them to your advantage, you will realize that you will be getting three times more than other people who have been previously doing what they are doing.

Finally, Adsense has some excellent tracking statistics that allows webmasters and publishers to track their results across a number of site on a site by site, page by page, or any other basis you wanted. You should be aware oft his capability and make the most of it because it is one powerful tool that will help you find out which ads are performing best. This way, you can fine tune your Adsense ads and focus more on the ones being visited the most rather than those who are being ignored.

Another thing you should know. Banners and skyscrapers are dead. Ask the experts. So better forget about banners and skyscrapers. Surfers universally ignore these kinds of ad formats. The reason behind this is that they are recognized as an advert and advert are rarely of any interest thats why people ignore them.

To really start making money with Adsense, you should have a definite focus on what you wanted to achieve and how you will go about achieving them. As with any other kind of business ventures, time is needed coupled with patience.

Do not just ignore your site and your Adsense once you have finished accomplishing them. Spare some time, even an hour, making adjustments to the Adsense ads on your sites to quickly trigger your Adsense income.

Google Alert - earn by google

2008-11-20T13:08:00.001-08:00

Google News Alert for: earn by google

In doing right thing, Hayes is due some good karma
PGA Tour - Ponte Vedra Beach,FL,USA
Even if that means the 43-year-old Hayes can't earn full-exempt status on the PGA TOUR in 2009. In doing so, Hayes has probably received more national ...
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5 Elements You Need To Create A Repeatable AdSense Income!

2008-10-20T05:57:00.000-07:00

AdSense is one proven way to generate a passive income online. By studying how successful AdSense marketers build their online income, you can literally almost 'copy' their business model and rake in huge profits.
Here are 5 elements you need to create a repeatable AdSense income:
1. Content
You absolutely must have content that readers will want to read. One way to get content easily is to grab reprint rights articles from an article directory or two and publish them on your blog or website.
2. A Blog
A blog sure is effective for search engine optimization purposes. Blog platforms such as Wordpress and Blogger are recognized by Google and you can easily get your blog to rank well for popularly searched terms.
3. Ad Banners That Stand Out
Although some AdSense 'gurus' advice you to make your ads blend in to the rest of your website, that just makes them disappear into the background even more! Contrary to this, you'd want to make your ads conspicuous so that they will be clicked upon more often.
4. Profitable Niches
You'd want to enter AdSense niches that are profitable so you get the maximum amounts for your clicks. One way to find out these profitable niche keywords is to go to Top Paying Keywords dot com.
5. Massive Traffic
The final and most crucial element of AdSense success is to have massive traffic coming to your blogs or websites. You'd want to use a variety of automated and 'hands-on' methods like search engine optimization and article marketing. Without traffic, nothing happens!

Tips To Increase Google AdSense Revenue

2008-10-18T05:56:00.000-07:00

As you know Google AdSense is the best way to earn extra income online. Many webmasters and writer have joined this program but earning very low income from AdSense. 99% of AdSense Publishers are earning less than $ 10 per month, this is the fact and every one is trying to increase their AdSense Revenue by one or another way. Many experts are in this field, are ready to open their experiences to increase the AdSense earnings. It is true that AdSense revenue can not be increase in a day or two. This requires your dedication & some time period.
During the research of AdSense Revenue increasing method, I found some simple but most useful tips, which might help you to increase your Google AdSense revenue. You can add more tips, if you have, by comments.
1. Show your Ads at top of the page
Put your block of Ads at top of the page, when ever any one visit your page, they can see the Ads easily and if some thing finds of their interest, they might click on Ads. Do not try to hide your Ads. Put one block of Ads at top left and one at bottom of article. This way you can attract attention of your visitor towards the Ads.
2. Blend the Ads with content
This the fact, that no one like to click on the matter which looks like Ads. You should have to blend your Ads with content so, it look like the part of content. What I think, people don't mind to click the Ads which are the part of content. By doing this you will increase the value of your Ads in the mind of visitors.
3. Use large rectangle
Google AdSense allows you to choose different Ads format. Mostly publisher use the leader board (728x90) or wide skyscraper (160x600) style Ads format. This format mostly look like Advertisment, any wise visitor will know at first look to your page. Try large rectangle (336x280) at top left on your page. This will increase your clicks.
4. Remove the border
If you use your AdSense Ads in a border, that will highlight the Ads but same time it shows that these are Ads and not the part of content. Your AdSense revenue will increase if you remove the border of your Ads and show it as the part of page. Don't use odd colour and fonts of Ads.
5. Don't populate your page by Ads
People will search on internet for the useful information, not for the Ads. Your first intention must, to give valuable information to your visitor. If people like your article, they will spend more time on your page and if your page look clean & neat, the Ads will highlighted very well, hence there are chances of more clicks. Put one block at top left, one at bottom left and one link Ads at bottom of post. That is more than sufficient.
There are some other technique to increase Google AdSense Revenue, but keep in mind that, these technique will produce different result from publisher to publisher. You have to be always in experimental with AdSense.

How To Get More Per Click With AdSense

2008-10-08T05:54:00.000-07:00

Many people get frustrated with low click bids on their AdSense ads. While it may seem like there is no money in AdSense, there are ways to get more per click with AdSense. Many things effect your payment per click, some things are how competitive your keywords are, how many ads you have, and relevancy. When you put all these things together, you can get more per click with AdSense in no time!
The more competitive a keyword is, the more you will get per click. For example, if your keyword is "sparks plugs for a 1978 Chevy truck", then you would have very little competition and only get a few cents per click. On the other hand, if you keyword was "make money online", there would be tons of competition and you get a lot per click. I have heard of people making two dollars per click! The problem with highly competitive keywords is that it is hard to get a lot of traffic. There will be many AdSense enthusiast going for the same keywords. To really get more per click with AdSense, you have to be good at driving traffic.
The number of ads you have on a web page can effect your payment per click as well. The more ads you have, the less quality of clicks you get. So if you have 20 ads on your web page and get about 10 cents per click, then if you had 2 ads, you would get more per click. You may get less clicks with less ads but you have to find the balance between quality and quantity. When you find that balance, you will get more per click with AdSense.
Relevance will have a big impact on getting more per click with AdSense. The more relevant your ads are, the higher quality of clicks you will get. If you are making a web page about dog training, then stay on the topic of dog training. If you trail off, you might get irrelevant ads. These ads will not be relevant to your web page and will have a low quality score. Making sure your ads stay relevant is an important step to get more per click with AdSense.
To get more per click with AdSense requires work and patients. It takes a little experimentation. Make sure you do not get stuck in a rut doing the same thing over and over. Try new things and you will get more per click with AdSense in no time!
It does take time to get more per click with AdSense but you can take a lot of that time off with the right guidance. Visit "Make More With AdSense" for great tips and tricks to get more per click with AdSense today! Thank you for reading and good luck!

Make Money Tips Must Focus On Content

2008-10-06T01:08:00.000-07:00

The most vital, top Adsense make money tips have to be based on the content that you carry on your Adsense web site or blog site. Content is not just king when it comes to Adsense revenue, it is everything and it matters like crazy.
The problem with most Adsense affiliates is that they simply slap content onto a site, put up their Adsense ads and then wait for something to happen. When nothing happens they then get very busy looking everywhere for top Adsense make money tips that will work some magic into their earnings. Meanwhile they never think to touch their content.
One of the top Adsense make money tips should be that you touch, adjust and add content all the time, to make money from Adsense. Let me give just one instance of why it is so important to keep a close eye on your Adsense content.
Posts that are too detailed and self-contained in providing all the information will hurt your Adsense revenue. The best content strategy is to provide some extremely valuable information that will create an even deeper hunger for more information. Read that sentence you have just read, again and again because therein is contained one of the top most critical Adsense make money tips you will read anywhere.

AdSense and AdWords

2008-10-05T01:25:00.000-07:00

Many of us small-time amateurs get into the blogging for profit game because of the big frog in the advertising puddle, Google AdSense. AdSense is a very interesting and valuable tool in any blogger’s arsenal. It costs nothing to join, has no monthly maintenance or carrying charges and can work for virtually any blog or conventional website.
Of course it is also the tool many beginning bloggers love to hate, because AdSense will not produce much in the way of income unless you learn how to use it wisely. There are probably a thousand times more bloggers earning pennies per day from AdSense than there are earning even a few dollars a day … but that does not have to be the case.
It is not the tool, however that is at fault. In spite of articles you read every few weeks about the demise of AdSense it is still a very viable tool and profitable to both Google and to many bloggers, including me.
So how do you move from pennies per day to dollars per day? One key is, you have to understand how AdWords work. The only reason AdSense exists is to provide display area and “eyeballs” for Google AdWords customers. Think of AdSense as the paper that newspaper ads are printed on … AdWords are the advertisements themselves that the newspaper sells in order to earn money to produce the newspaper.
So how do you learn AdWords? Well you could just open an AdWords account and start spending money for ads to teach yourself how it works … but I don’t recommend that course of action.
Instead, take advantage of valuable and often free resources from experts in the field. My friend Eric Giguere has been wring about and earning money from AdSense for years. Along the way he’s learned a lot about AdWords. Today Eric announced a freebie book detailing some of his knowledge. As with much of Eric’s work I am sure he could have packaged this as a “for sale” eBook, but he has chosen to give the book away. Take advantage. You can’t beat the price and the understanding you gain will be valuable even if you never buy an AdWords ad in your career.

AdSense Keywords

2008-10-04T01:09:00.000-07:00

When someone asks "What are good AdSense keywords?" they are really asking about the best keywords to optimize their pages with which have AdSense ads on them. Success with AdSense is all about driving traffic to niche websites. The chosen keywords to optimize the site's pages with will make or break efforts to earn income from Adsense.
Success requires choosing a niche area without too much competition. Yet, the niche must have enough interest to insure there are sufficient numbers of searches. Many people choose niches which are simply too competitive to ever have a chance of being ranked on the first page of search engine results. This is the most common mistake made when creating AdSense sites.
AdSense keywords for a given niche must allow the site owner to rank his or her pages on the first or second pages of Google and/or Yahoo search result pages. The best way to find these AdSense keywords is to brainstorm with the many free keyword tools available online. I have found even the free versions to be of great help for discovering AdSense keywords which can be used to optimize pages with. I particularly like the Google keyword tool. Simply do a search for "keyword tool" in Google and it is usually the first result.
When you find possible keywords, they should be checked in a Google search with quotes around them. Notice the number of total sites with that keyword in the content. For example, if there are 500,000 other sites with that keyword, it is probably too competitive of term for you to ever get traction with. On the other hand, if the AdSense keyword shows only 5,000 other sites, it can be very easy to rank well in the search engines.

Tips to Boost Your Google Adsense CTR

2008-10-03T01:03:00.000-07:00

I've been an Adsense publisher for some time now, and I would like to share 5 Adsense techniques that helped me increase my monthly Adsense income. Hopefully these tips will work for you, too.
1. Blend your Ad background with your content. Nothing turns off a visitor more than a page that's full of loud ads. Take a calmer approach to your advertising, and make your Adsense ads look like relevant, helpful content instead of instant money makers.
2. Stay away from the Default Adsense Template. As web surfers, we all have become oblivious to the default Google Adsense layout. Alter your palette, and bring an original look to your site's Adsense units.
3. Use Blue Links. Ever since the internet was born, visitors clicked on blue links. Everyone's used to it. So stick with the blue links, and test lighter/darker versions of them.
4. Use fewer Adsense Units. When I switched from 3 adsense units to 2, I experienced a quick boost in CTR. Many of your Adsense units go unnoticed, which hurts CTR and CPM. Experiment with few Adsense units, and see if it helps your CTR or not.
5. Test, Test, Test. This is the most important concept of all. Never get too complacent with your CTR. You can probably always do better. Always use channel tracking to follow your changes. Keep testing and tweaking, and so enough you will find the best Adsense recipe for your websites.
Try out these 5 Adsense tips, and develop your own action plan when adding Adsense to your web pages. Believe me: small changes can translate into huge gains in incomes. So stick at it, stay positive, and never give up.

Earn Money From Adsense Using Free Tools

2008-10-02T21:53:00.000-07:00

There is really no doubting that there are amazing incomes currently being made on Google Adsense and the really interesting thing is that even relatively small sites and blogs are finding new ways to make money from their Adsense sites every day.

Actually there are a lot of increasingly creative ways to make money and maximize on Adsense earnings that are being discovered and also being put to use every day. And what’s even more fascinating is the fact that most of these tools being used don’t cost anything. They are actually free. Here are 7 of the most effective currently being used.

a) Ways to make money from Adsense by Distributing articles through ezine and article announcement lists

Some of the most effective methods ways to make money from Adsense clicks involve the simple step of just increasing the volume of targeted traffic to a site. One of the ways of doing this is by distributing interesting content to ezine lists and article announcement lists. It is not too difficult to quickly build a list that reaches a million or so email boxes and can thus give a lot of visibility and drive tons of highly targetd traffic to your Adsense site or sites. Probably the most popular place for doing this is at Yahoo groups, but there are a few others that you can find easily by using your favorite search engine.

Success here depends on three main factors. Firstly you should be careful to join article announcement lists and ezine lists that are as relevant as possible to your subject matter and offering. Secondly your headline has to be a killer headline that will grab readers by the scruffs of their necks and force them to open your email message amongst the dozens or even hundreds of others they receive daily. It goes without saying that the content must meet the promise of your sensational headline. Anything less will cause annoyance and leave all those potential visitors to your Adsense site feeling cheated. And believe me, you don’t want to cause this sort of reaction because it is definitely not one of the ways o make money from Adsense or any other program for that matter. Thirdly, you will need the sort of resource box in all your articles that will leave most of your readers with no option but to visit your Adsense site.

Within a very short of consistently applying this technique, my daily Adsense earnings increased seven-fold.

b) Ways to make money from Adsense by Distributing free articles to high traffic article sites
Some people find the recent trends that have seen an increase in article sites surprising. I don’t. The net is primarily an information-seeking tool. Anything that will help improve the search and quality of information will greatly benefit the people making that effort.

Some of the older article directories receive very high traffic, mainly from web masters and site owners seeking quality free content for their sites. So apart from the immediate exposure these sites also guarantee plenty of future targeted traffic to your site, when folks find your articles useful enough to re-post at their sites.

The more new articles you release to these sites every week, the more targeted traffic your Adsense sites will receive. This is in fact one of the most effective ways of making money consistently from Adsense clicks. One of the reasons for this is that targeted traffic will tend to spend more time at your site or sites, and the more time they spend, the higher the chances that they will click one one of the Adsense ads posted there.

c) Ways to make money from Adsense by Using Articles And A Viral Marketing Website

Any online marketing technique that involves the use of referral marketing or viral marketing automatically has a huge chance of being a success. The net is ideal for viral marketing and in fact gives any viral marketer huge leverage. Viral marketing or referral marketing is one of the most effective ways to make money online. Just ask Bill Gates.

When Gates was trying to play catch up on the Internet after an earlier mistake of underestimating the future importance of the net, he launched his Hotmail free email service when rivals like Yahoo already had millions of users. He decided to use a simple referral marketing technique. Every Hotmail message that went out had a brief signature at the end requesting the recipient to sign up for their free Hotmail account. Within a few short months, Hotmail had millions of users. And there are many other amazing stories which viral marketing boasts of on the net.

There is one of the very simple ways to make money from Adsense by going viral. Sign up at a leading viral marketing site. You will automatically get your own viral site. You can then use some of your articles to point people to your viral site. The way these sites work is that anybody who signs up at your site will have to visit your Adsense site if you register it at the site. So within a very short time you will be driving thousands of visitors to your Adsense site.

Find more details on this at my blog whose address you'll find in the resource box below.

Admittedly this traffic is less targeted. Still the huge potential and possible numbers you are able to receive using this free tool more than makes up for this.

d) Ways to make money from Adsense With Your Email signature

People greatly underestimate the power and potential effectiveness of a simple email signature as one of the ways to make money online. Actually this is a viral marketing method because emails get forwarded all the time and are even copied to several other people sometimes.

Do not waste another minute. Go to all your email accounts right now and create a signature that points to your Adsense site or sites.

Writing effective email signatures is a skill that you will have to develop, but I have found that using famous quotes is more effective than a straight advertising message. Always remember that people hate to be advertised to online.

e) Ways to make money from Adsense By Asking Questions At Discussion groups

I recently had an interesting conversation with a young Internet and computer techie. He asked me whether there were quick ways to make money online by answering technical questions and helping people to solve their computer and web-related problems. My answer was that there were many discussion groups where participants would get these answers for free. I advised him that he had a better chance of making money by making use of this free advice available online rather than by trying to sell his own advice.

There are tons of online discussion groups where leading world experts will answer your questions and give you valuable insight for free. It is amazing why most people do not think of using these online forums to learn as much as they can about the most effective ways of making money from Adsense.

These forums can easily be found through you favorite search engine.

f) Ways to make money from Adsense By Bartering your online skills for valuable Adsense keywords

In the old days, before the invention of money, if somebody needed something, the first question they asked themselves was; “What is it that I already have that I can exchange for what I need? Barter trade seems to have been forgotten but it is a very powerful method of trading. More so online where people have plenty of skills but are slow to trust others enough to send them money for an item they need.

You can barter whatever it is you have, your skills, products or services, and exchange them for genuine valuable Adsense keywords. Valuable Adsense keywords are the most effective way for a small site with low traffic to earn big cash from Adsense. And you can do this barter trade on an ongoing basis so that you always have a constant supply of valuable Adsense keywords which you can use at your site or blog as one of the ways to make more money from Adsense.

g) Ways to make money from Adsense By Sending Teaser Emails

To Everybody In Your Inbox And Also To Your Opt-in Email List
Most of us receive tons of email in our inbox every day. You’ll be surprised at the huge number of people you know by simply going through your email inbox. No matter how good your spam filters are, you are also bound to be receiving more than your fare share of SPAM or unsolicited email. All this is “gold” lying in your email inbox and there are ways to make money using these emails. All you need to do to process the emails into pure gold is to send out “teaser emails about the most interesting aspects of content at your site. The whole objective of teaser emails is to get people to visit your site. For instance if I were to send out teaser email on this content here is how I would construct it;

Maximize your AdSense earnings

2008-10-01T21:51:00.000-07:00

you heard the reports about guys who pull down thousands of dollars a month with Google AdSense? Have you heard the stories about 10% click through rates and $1-$5 earnings per click? Have you ever wished you could figure out how they do it and start making real profits with AdSense? If so, prepare for a great ride, because I’m going to show you how it’s done…
Google Adsense is a powerful online advertising program that involves a massive network of literally millions of websites. The program was first designed to run only text-based ads in a variety of sizes, but has now expanded into image-based ads as well. The text ads have been so successful because they are usually highly relevant to the subject matter of the site upon which they are displayed.
Google’s Adsense is also one of the most powerful weapons in website publisher’s arsenal. It enables you to monetize your sites easily and if used properly can generate a very healthy income. However, if you’re not using it properly and maximizing the income you squeeze from it, your leaving money on the table a€” something we all hate doing.
In order to maximize your AdSense earnings, you need five things:

the right ad format and placement,
the most valuable keywords to target,
lots and lots of targeted content,
relevancy of your websites,
better statistical tracking that Google will EVER give you.

Right Ads Format
The first order of business to make the most money with AdSense is to get your Click through Rate (CTR) up. It doesn’t matter how much traffic you have or how high you’re Earnings per Click (EPC) is if people aren’t clicking on the ads!

In order to maximize your AdSense click through rates (CTR), there are five rules you must do:
Use the one ad format which outperforms the rest by far. Use the 250 x 250 rectangle format.
Put your ads in the best location on the page (and it’s not where most AdSense publishers are putting their ads).
Use the right color combinations that will keep your visitors from ignoring the ads because of “banner blindness”.
Make the background color of the ad the same as the background color of your site, or as close to it as possible.
Make the ads borderless by setting the border color to be the same as the background color of the ad.

Keywords
The words you choose to use on your AdSense pages are incredibly important!
They are important because AdWords advertisers bid on very specific keywords for their advertisements, and some of those keywords have much higher bid values than others. If your subject matter is generally the same, but those specific keywords are not on your page, you’ll get the lower paying ads showing up in your AdSense blocks.
Content
Writing content rich, keyword targetted articles is important, and I encourage you to do this daily. But to get started on the road to AdSense , you need a boost to get you going: a boost of THOUSANDS of articles ready for you to place your AdSense code on them and upload to your website!

Google Analytics: Make the most out of it

2008-09-30T20:05:00.000-07:00

Google Analytics is an incredible tool. With Google Analytics, you can decide exactly what you want to measure on your site. This tool is easy to personalize and get working for you exactly the way that you want.
This is a tool which puts you in control; letting you decide on the specific goals and objectives of the measurements you want from the system. If you only need to know who your visitors are and how they found you, Google Analytics can certainly do that. But the real value of this tool is that you can define whatever filters will best help to analyze the traffic going to your site.
What does all of this mean for you? Let’s have a more in depth look to give you a better understanding of how exactly Google Analytics works for you. Google allows you to set all of the specific objectives to pinpoint what you are trying to do in many aspects of website management.
Objective: The big picture – what do you want from the visitors to your site? What is your site’s purpose; and how can you work with your visitors to achieve that purpose?
If your site is an e-commerce site the answer is simple – you want to sell things and make a profit. However, you will want to know what is selling (and what isn’t) to determine what you should sell more of and what it may be better to remove from your catalogue.
This would be an objective.
Goals: Objectives are the long term aspirations for your site, goals are short term ones. What do you need to do to hit your goal? Do you need to track visitors who enter from a certain page? Or is your goal to sell more of a particular item within a set time frame?
This is possible using Google Analytics. You can set these goals from within the application itself.
Specifics: Knowing your objectives and goals prepares you to really use the full power of Google Analytics. Specifics are the steps you need to take to make your goals and objectives a reality.
For instance, you can set up your dales page and a funnel (using Google Analytics for the funnel) to evaluate where traffic is coming to your site from. Google will be able to tell you where visitors enter and exit your site. This will give you an understanding of how people interact with your site and the kinds of responses your site tends to elicit in visitors. This in turn gives you the starting point you need to go to your pages and fine tune them in order to further your progress towards your goals.
Google has made it easy to set up. They’ll do the initial metrics and it’s all free!
You’ll need to add a little code to your webpages; if you aren’t tech savvy you can have your webmaster or an IT staffer take care of this part. As soon as the code is placed, Google Analytics will begin collecting stats – in a matter of days, you’ll be able to look at all manner of statistics about your site.
Once you’re comfortable with the user interface, you can set the goals and specifics for your site. You can access all of this data online; setting your parameters at any time you want.
One of the other many useful features of Google Analytics is the ability to set different sections or “profiles” of your site and watch them independently of others, which heps you to fine tune your site.
AdWords and Analytics
Google AdWords is a pay-per-click advertising program. You buy keyword-based ads, which you pay for only when someone clicks through to your site.
If you are already considering using AdWords (or already do so), you’ll be glad to know that Google Analytics interoperates with AdWords, giving you answers to questions such as: Is this ad working? Are these ads making me more money than they’re costing me? You can observe the usage patterns of users who click your ads and make a purchase and compare with those who come but don’t buy.
Signing up for AdWords is simple; you can use the same account name and password as for Google Analytics (namely, your gmail name and password if you have one). You can link these two accounts and import AdWords information into your Google Analytics account. This will let you watch what your visitors do and alter it if it isn’t working for you.
The developers at Google seem to always come up with the most useful (and usable) applications – Google Analytics is yet another killer app from Google.

Different ways to Make $30 Per Day

2008-09-29T20:02:00.000-07:00

When you know what to do – Adsense is quite easy to master. When I want to make about $30 to $35 daily on each site, I follow these Google Adsense tips:
Tip 1: Place Ads Above the Fold
When a page loads, what you see is called the fold. It is important to make sure that Adsense ads are visible without a person having to scroll down. The majority of people surfing the Net won’t waste their time with this and often do not scan below the fold.

Tip 2: Do Not Exceed Four Ads For Each Page
This tip does not refer to ad blocks, as I am speaking only about ads. Google has a knack for situating the best advertisements at the top of a page so the fewer ads you display, the more you will receive for each click.
Tip 3: Select Medium Rectangles
When showcasing three ads, I suggest using a rectangle that measures 250 x 250. You may also split test a larger rectangle, but I have found that the best results come with a rectangle of medium size.
Tip 4: Don’t Ignore the Power of Blending
You’ve probably already heard this before, but people are becoming increasingly blind to ads. If something looks like an advertisement, it has a good chance of becoming ignored. This means that your ads need to blend in with your website. I suggest using the same background color and the same size font. Also, blend in borders into the background. And…
Tip 5: Make Links Blue
It doesn’t matter what your text or background color is – Adsense links are blue. People view the color blue as a sign that a link is present. The whole point of this entire process is to get people to click on your links – especially when they are attached to Adsense.
Tip 6: Channel Set-Up
When possessing more than one ad unit for each page, make sure to set up a channel for each unit, but also remember not to exceed more than four ads per page. If there is only one ad unit on a page, create a channel for each. Channels are a good way to monitor which ads are making a profit and which ones do not.
Tip 7: Monitor CTR Progress
CTR (Click Through Ratio) is rather important to consider, as it showcases the amount of clicks that are divided by the number of page views. This number is then multiplied by 100. If one of your pages possesses a lower CTR than the rest, you may want to consider altering the content on the page. When following the before-mentioned suggestions, you should have established at least a 5 to 10% CTR. If this is not the case, you may want to reorganize your site.
Tip 8: Constantly Check Adsense Ads for Content Relevancy
At times, some irrelevant Adsense ads will make an appearance on your pages. If so, it is highly recommended to investigate the issue. Some people have found that they had to switch meta tags, while others learned that a single word in the content was influencing efficiency and effectiveness.
When I want to make at least $30 per site on a daily basis, these are the tips that I follow. While I can’t promise you that this will generate as much money as I make – I do know that it would be foolish to overlook these easy Adsense tips, as you stand to miss out on making a lot of money.

Tips For Using Google AdSense

2008-09-28T20:00:00.001-07:00

What is AdSense? A program run by Google providing ads to be placed on your websites or blogs (you are called a publisher). When an AdSense ad is clicked by a visitor to your site, you get paid. AdSense is an easy way to monetize your blog. The ads are contextual, meaning they are relevant to the content of your site. The ads are provided by advertisers using Google’s AdWords program.

1 - Just Do It

All you need to get started is a website or blog with interesting content and a regular flow of traffic. Then you can get started. Google needs you. You have traffic coming to your site and they want a piece of your action. So, open an AdSense account with Google. It’s free, easy to apply and essential to your business partnership with Google. You are only allowed to have one account. Go to http://www.google.com/adsense and click on the big “Sign Up Now” button.

There is no complicated software to install. If you know how to cut and paste simple code into your website you can use AdSense.

2 - Comply

Read the Google Terms of Service (TOS) carefully. It’s important to understand the service guidelines and your responsibilities. Basically, the do’s and don’t’s of using AdSense. Find Google’s AdSense TOS (by country) here http://www.google.com/adsense/localized-terms

3 - Don’t Get Banned

Your AdSense income could become very important to you, so be very careful not to do anything to get your account banned. Of course, when you have read the TOS you’ll understand more, but put very simply here are some points to remember:-

- never click the ads on your own sites
- follow the guidelines about the number and type of ads you can have on your page
- follow the guidelines about placement of the ads, e.g., you can’t place an Adsense ad on a page without content, like a registration page or a page under construction
- remember that you can’t tell visitors to click on the ads
- you can’t entice visitors to click on the ads
- you can’t make any changes to the code generated by Google
- you can’t use other contextual ad providers on the same page as AdSense
- any automated method of ad clicking is banned

The aim is for your real visitors to click on ads which genuinely interest them.

4 - Use All The Options Google Provides

There is more to AdSense that you might think. The available formats are:-
- AdSense for Content
- Text Ads - various styles and shapes to fit the available “real estate” n your site. Ads “above the fold” (viewable without scrolling) often get more clicks.
- Image Ads - not as popular as text ads. You could try them out and see how they work for your site.
- Link units - like a list - in both vertical or horizontal formats.

- AdSense ads in RSS feeds - giving your subscribers another chance to click on an ad. Recently FeedBurner was acquired by Google. You must migrate your RSS feeds to Google to use this service.

- New - YouTube video with ads - providing both contextual content and ads in one go - you need to link your YouTube account with Google AdSense to use this service.

- AdSense for Search - you create a custom search engine - probably offering the most control over what your visitors can view.
- you decide how it looks (you can add your own logo and graphics)
- you decide what sites it searches
- you get paid when someone clicks on an ad

Use all the ad formats Google will allow. You can use 3 ad units, 2 AdSense for Search boxes and 1 link unit per page.

5 - Use Channels

Google provides channels as a way of tracking your AdSense income ad by ad. When you create an ad you can assign it a channel name. This helps you to determine which ads are making you the most money and gives you the chance to “fine tune” your ads to increase their click through rate (CTR) by seeing which ad formats, placement and colors are being clicked on most often.

6 - Ad Design

Match the colors of your ads to the colors of your site. This means you can get the ads to blend in with your other content, so it’s not so obvious that it’s an ad. The words “ads by Google” will still appear.

Select a background color to match your sites’ background, make the ad border disappear by choosing the same color. Select the title and text colors to match the heading and text colors used in your web pages. You can get exact matches by using hexadecimal color codes. Though if you color choice doesn’t provide enough contrast you may find Google will ignore your exact colors. What about the URL? The most recognized color for a clickable link is blue. So, don’t fight the habits of millions of people, use blue.

While using these Hot Tips will improve your AdSense income, it’s also vital to realize the quality of your sites content and the traffic volume are huge factors in establishing a viable AdSense income stream.

AdSense The Money King Earn Maximum

2008-03-06T20:41:00.000-08:00

Earning 5 digits income from Google AdSense per month. Is this possible? The answer is "Yes". There are some people earning 5 digits income from Google AdSense per month or some earn even more.

For example:
If we aim for 5 digits income per month from Google AdSense, we first aim for $10000.00 which is the lowest in 5 digits.

Calculation:
$10000.00/30days = $333.33 per day.

We will need to earn $333.33 per day to get $10000.00 per month. This is quite impossible to archieve. This is a tips from an AdSense PRO who earn 5 digits of income per month from Google AdSense. Follow it carefully:

It is very hard for us to predict how much we can earn from Google AdSense per month but we can track what is really helping our site to perform well in AdSense.

1. Visitors Response to the ads:
You will need to pick the topic you want to write very carefully. You will need to consider whether your visitors will click on the Ads showed on your site. For example: You wanted to put Ads on a Gaming site. This site will not perform well in AdSense as all the visitors to your site will tend to spend more times playing games and they probably will not even notice the Ads. So, Choose topic carefully before you start AdSense.

2. Ad format:
Ad format is important. There are some types of format that don't perform well. For example, Leaderboard and banners are not a good choice for AdSense Ads forma. This two formats are generating low earning according to statistic of Google. Large Rectangle and Skycrapper format are performing quite well. So, you can consider using these two formats in your site. You can try out different formats and track each format using channel.

3. Ad colors:
Sometimes ads blended into the contents of your site will work very good, but sometimes ads that contrast your site colors work best. This is very depending on the layout of your site. Anyway, you can still try out different colors of Ads on your site.

4. Number of ad units on a page:
We are allowed maximum of 3 ads, 1 ad links and 2 search box on a page.

*Don't exceed the maximum number of ads per page.

6. Smartpricing:
This is a big question mark about AdSense. This is their Secret . No one really knows how Google AdSense will priced the Ads on your site. It affect the price of Ads on your site very much. Google will tend to place the higher price Ads first.

For example:
The advertiser paid for $1.00/click. If your site is smartpriced then the cost per click may be lowered by Google($0.50). This means that they pay you less for every clicks.

Here is Google's explanation of smart pricing:
http://adsense.blogspot.com/2005/10/facts-about-smart-pricing.html

Google Adsense for better Money Making

2008-03-06T20:11:00.000-08:00

Chances are, you've heard of Google; the enormously popular search engine that everyone is using these days. But did you know that there's a way Google can help you make money? It's true; and the best part is you won't have to do very much to make it work. That's the beauty of Adsense.

Google Adsense works on the principle of passive income. In other words, you will generate income with a minimal amount of active participation on your part. Think of it this way: Instead of having to do all of the cooking and cleaning yourself, imagine if you had a robot that could do it all for you, while you sat back and watched. Adsense works in a similar way, except instead of a cleaner house you get a fatter bank account. Sounds pretty nice, doesn't it? We will show you how to make passive income work for you.

The world's richest people all understand the concept of passive income. That's how they can jet-set off to fancy parties and exotic locales while their businesses continue to flourish. They have more than just crackerjack staffs and winning ideas. They have passive income on the payroll.

Once you've invested the small amount of time to learn about Adsense and set it up, all that is left for you to do is to sit back and watch as your bank account – or PayPal balance – increases.

What is Adsense, anyway?

In a nutshell, it's a fast and easy way for a website owner to make money through the placement of Google ads on their site. Adsense takes the guesswork out of ad placement, by choosing ads that relate very closely to the content on your site. You no longer have to search for relevant ads yourself; Google Adsense does the searching for you.

Without Adsense, you would have to spend countless hours searching for different ads for each of the pages on your site. All that searching could seriously eat into your golf time! With Adsense, you will be able to concentrate on providing your site's visitors with high-quality content.

The program rewards site owners for providing web surfers with interesting content. You will generate an income stream from your website or blog just by participating in the program. Some site owners have earned monthly incomes in the thousands of dollars! Even if your initial incomes are small, Adsense has the potential to earn your site a very comfortable second income stream. You'll even earn while you sleep! And if you own more than one site, the earning potential is just that much greater!

The way it works is this:

Google Adsense compensates the affiliate on a pay-per-click basis. Each time an ad is clicked, the advertiser pays Google a certain amount. After they have deducted their amount, Google will forward you the rest, usually on a monthly schedule. Do you want to earn money while you travel the world, play with your kids or simply take time out for yourself? That can be a reality with Adsense. With a simple set up and some tried-and-true strategies for taking full advantage of the program, you will soon see the dollars rolling in. So relax, put your feet up, and let Adsense work for you.

How To Get Maximum Out Of Your Blog Post

2007-12-25T05:30:00.000-08:00

Internet users who have great desires to produce and publish their own private Internet page have to become educated about some important strategies that will help make it profitable and attractive to public audiences. In many cases, people have never designed a web site before and lack the experience that it takes to produce a popular web page that will generate a source of income. With a little bit of knowledge and education, however, first time web page designer will be able to create Internet sites that will help make them a lot of money.

Probably one of the simplest kinds of Internet pages to produce is called a blog, which basically shares topical information with Internet users. Blogs have become very popular throughout the last few years and the number of blogs that are published on the Internet each year continues to increase at a quick rate of speed. There are many things that blog owners have to consider if they want to be successful both financially and socially.

The primary objective of all blog producers should be to decide precisely how to build up the number of Internet guest traffic to the actual Internet site. One of the best ways of increasing traffic flow is through the effective use of search engines, which publish and advertise the most popular web sites on the Internet. In order to get a search engine to put your particular web site at the top of a visitor’’s search, there are a couple of things that must be done.

The most important part for Internet page producers to remember is the quality of the web page’’s content and what is published on it. The quality and effectiveness of a web site’’s content will determine if the online business is recognized by large search engines and therefore increase its amount of traffic flow. There are a few techniques that web site designers can use to increase their popularity to both search engines and Internet users.

Internet users should also remember that the type of text on an Internet page is very important. If you want your blog to be promoted by search engines, web page writers should use certain key words that visitors use to search the Internet. The titles and subtitles of the blog posts should also be carefully written so that it will have a higher probability of being promoted by search engines.

With each web page post that you produce on the Internet, it has to be very long and contain at least two hundred words. This allows search engines to pick up more of the keywords that Internet users will be looking for and will then link to your specific blog site. If your blog posts are too short, then there will not be enough information for the search engines to share with other people.

An additional and other crucial method that you can follow in order to get all you can out of your blog post is to attract the visitor’’s attention with your writing and also to give room for comments and debate. Provide your readers with articles that will make them want to say something and respond on your blog. The more responses and comments that are published on your blog the more popular it will become and more people will want to visit it.

Most Useful Adsense Tools

2007-07-23T07:46:00.001-07:00

#10
Contextual Ads Preview/Comparison Tool
This tool is helpful in comparing AdSense ads to those of other advertisement vendors (Chitika, Yahoo). You also have the ability to customize the colors and view what ads a certain URL would be likely to display. It's a pretty solid tool when planning what type of advertisements you want to put on your page (especially if you are trying to decide which vendor to sign up with).
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#9
Blacklist
The Blacklist basically gives you a list of AdWord publishers that have very low payouts. It is a fact that ad space is valuable-- I would rather fill my ad space with 3 publishers offering $0.50 per click than 3 publishers offering 1 or 2 cents. By providing a list of provider domains to avoid, you can filter your ads and have a greater chance of having high-paying publisher ads displayed on your site. According its website, Blacklist works by:
"...providing you with list of most commonly filtered websites whose webmasters use AdWords to attract visitors for low price click so they can convert it to high price click on their own MFA (Made for AdSense) site(s). In order to STOP these type of actions going on your sites, all you need to do is to paste our specially generated list to your AdSense Setup -> Competitive Ad Filter list. Your revenue should substantially increase."
Nuff said.
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#8
AdSense Calculator
This is one of my favorite tools-- it allows you to quickly calculate how much you can make given daily impressions, CTR, and CPC. Although it’s certainly easy to calculate the values yourself, this is a resource you can use to quickly get that info. It computes daily, monthly, and yearly data for both clicks and earnings.
From their website:
"It also serves as a tool that will allow Google AdSense users to take their current statistics and get an idea of how much they can expect to see daily, monthly and yearly. As well as those who are considering implementing AdSense on their site what results they are likely to see."
For those out there who like to speculate ("hmmm, if I had 3000 impressions and a CTR of 2% and average CPC of 30 cents, what could I make...?") this is THE tool for you-- quick, simple, and easy to use.
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#7
AdSense Sandbox
"This is a handy little utility if you would like to see what sort of Google AdSense ads are based on content or keywords. "
This tool lets you see LOTS of ads that Adsense may be displaying on a site. Why is this good? Simply put, you can look at ads that show up for your competitor's site. And why is THAT good? You can use it to help out your own ad campaign.
For example, I know Plenty of Fish (the free dating site with the ugly site design) makes a TON of money from ads. Since my site, UpHook, is in the same general category, I can look at what ads are showing up for them and see if those same sites show up on mine. If not, then I know I'm not really competing against them; and I also know that their ads are probably worth more per-click than my ads. In addition, this also gives me a list of what websites I may be competing against. And keeping an eye on one's competition is a smart move.
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#6
Adsense Preview Tool (explorer)
This tool is very similar to the Sandbox. The difference is that you can generate a preview of what ads may be displayed on a page much easier. Rather than visiting a website, you can bring up a pop-up window full of ad samples by right clicking and selecting the preview tool from the pop-up window.
The upside: It's easy to access and gives good information (see Tool #7)
The downside: It's for Internet Explorer
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#5
Adsense Notifier (firefox)
This is an invaluable too for OC people who check adsense stats every 5 minutes. Checking adsense habitually is a painful process—its like watching grass grow. But this handy little extension makes it less of a headache. The Notifier can sit in the bottom of your browser window and displays whatever stats you want-- total clicks, daily earnings, impressions, CTR, etc. Wondering if you made any more money yet? You can find out with a quick glance. It’s highly configurable and can save you bunch of time.
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#4
Competitive Ads Filter
Now we're getting to the heavy hitters. This tool is actually part of the Adsense setup manager, so you have to already have an AdSense account to use it. You can use the ad filter to block specific ads from appearing on your pages. Simply give the filter a list of URLs and they are effectively prevented from displaying on your site/blog. This can be useful for a few reasons:
1- You can prevent competition form advertising on your site. This could directly benefit from you by helping to ensure that people stay on your site and not jump on the first ad offering the same thing your site does. Due to the targeted-advertisement nature of AdSense, if you have a service site there is a good chance that your competition will have ads showing up on your site all the time. For example, all the ads that show up on my site (free personals, etc) are for other sites offering dating and personals and matchmaking, etc. For some people this is bad-- but for others it can be a good thing.
2- You can prevent irrelevant ads from being displayed. I mentioned this in a previous blog post-- there are some cases where you want to get rid of ads that don't really correlate well with your site content. Remember, AdSense is just a software system-- it tries to determine what ads to serve up based on some site content. There is a chance that it can guess wrong. And when that happens, you can use the filter to help correct things. Have a site about dogs being cooler than cats but AdSense shows a bunch of ads about pro-cat books? Just chug the bogus cat sites into the filter and you'll be all set.
3- You can block publishers that have low-paying ads. This is helpful in making sure you get the best value for your space. Using the Blacklist tool to get a list of low-paying publishers and plugging their domains into your competitive ads filter can quite possibly earn you more money in the long run.
These are all good uses for the filter, however, there is a drawback to using this tool-- if you are trying to filter entire groups of content by using the filter, you will only see temporary results. As more sites pop up, you will likely have to keep updating the filter. This is why this tool is best suited for blocking sites that are in direct competition with yours.
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#3
Word Tracker
I know some people who swear by this tool. Although you have to sign up to get unlimited access to the service, the trial will probably give provide enough useful information for you to enhance your AdSense experience. Word Tracker pretty much tells you how often people search for a specific keyword. It can also estimate how many competing sites use those keywords. This is probably the best tool to use before deciding what content to include on your page. If there are a lot of competitors, it may be better to target one of the less-searched-for words. Chances are, you will be able to get indexed higher in a search engine for those terms as opposed to going head-to-head with the competition for the popular words.
Obviously, this can drive traffic to your site. Users are more likely to visit matches that show up within the first 2 or 3 pages of a Google search than they are to visit matches on page 87. Why not opt for being indexed in the first 1-50 matches? Sure, you will get less searches overall, but you will be much more visible.
According to their website:
"Wordtracker helps website owners and search engine marketers identify keywords and phrases that are relevant to their or their client's business and most likely to be used as queries by search engine visitors."
This tool is can be used for things other than AdSense. However, it just so happens that popular search keywords are also popular AdSense keywords. Go figure.
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#2
Overture Bidding Tool
This tool gives you both suggested keywords AND sample bid amounts given a target word. Although Overture is NOT the same as AdSense, the keywords are almost the same as those suggested when signing up for an AdSense account. In addition, I've found that the bids listed are pretty darn close to those offered by AdWords publishers. Using this tool, it would be trivial to build a list of high-paying keywords that you would want to make sure you use in your content.
If you ensure that mostly high-paying ads are displayed on your site, you will be getting the most out of your ad space. Think about it-- a user isn’t going to know how much each ad is worth before they click it. They are likely to click on almost any ad that appeals to them. Why not make sure that those ads will pay the most money? Using the Overture bidding tool to get other suggested keywords is also useful-- however, be careful not to saturate your page content with a bunch of keywords. This can make your site/blog look tacky. A few here and there should be enough for the AdSense spider to throw up high-paying ads. Combined with the Blacklist, this is an excellent tool to use as an alternative to the AdWords Bidding Tool.
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#1
AdWords Bidding Tool/Traffic Estimator
This is probably the most useful tool out there. The only drawback is that you must have an AdWords account to get access to the information. I would suggest getting AdWords anyway, since it gives you a good idea of what publishers go through and what options they have when creating ads.
This bidding tool is THE resource for figuring out what keywords result in the highest paying AdSense ads. It's quite possible that all those pages and blogs that list the Top X-number of highest paying AdSense keywords use the bidding information found through AdWords or Overture. As a site/blog owner, its important to know what words you might want to emphasize in your content.
The traffic estimator will take a set of keywords and tell you the estimated average CPC based on current publisher bidding statistics. Knowing that the estimated CPC of my keywords can pull ads paying between $3 and $8 on average, I know that I am in a very good position to make money from my AdSense advertising. Although these CPCs are average values, and I'm sure Google will only show those ads on very well-performing sites, it at least lets me know what I have to look forward to when I start bringing in a larger amount of traffic.

Google AdSense: Google’s Information and Tools

2007-07-23T07:41:00.001-07:00

Google AdSense FAQ
the Adsense support for official guidelines.
Google AdSense Help Page provides a very detailed FAQ about Google AdSense. Learn optimization essentials, how to design successful ads, savvy ad placement and how to use features wisely.
Google Adsense Program Policies.
Google AdSense Ad Formats
an overview.
Google AdSense Success Stories provided by Google itself. Many interesting insights in concrete decisions, which helped to increase Google AdSense revenues.
Google AdWords: Keyword-Tool
The Keyword Tool generates potential keywords for your ad campaign and reports their Google statistics, including search performance and seasonal trends. Start your search by entering your own keyword phrases or a specific URL. You can then add new keywords to the green box at the right.

Related Articles

Things You Should know about Google Adsense

Boosting Your return From Adsense

Things You Should Know About Google AdSense

2007-07-23T07:37:00.001-07:00

“AdSense Earning = Impression-count x Click-though-rate x Cost-per-click x smart-pricing-factor. Viewing your on website will not get you banned. Just make sure you don’t click on the ads.
However, repeatedly reload your page to jack up page impressions can get you banned. Click-through-rate (CTR) is ratio of clicks per impressions. It can range from 0.1% to 30%, but most commonly around 1% to 10%.”
“First impressions count: make sure the ad unit with the highest CTR is the first ad unit in the HTML code of your page. Keep in mind that the first ad unit in the source code is not always the first ad unit that your users will see when the page finishes loading in their browser.”
“Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page. on pages where users are typically focused on reading an article, ads placed directly below the end of the editorial content tend to perform very well.”
“Format is important for multiple ad units, display your ad units where repeat users will notice them, place a leaderboard immediately after the last post.”
“The middle, above the fold location performs the best. Best performing ad format is the large rectangle, 336×280. So the wider ad formats are doing better than the other ones and the reason is that they actually take up fewer lines. And so with every additional line, you have a chance of losing that interested user.
So the wider formats do best so specifically, the top three formats are the 336×280 that you see on the page; the 300×250 medium rectangle; and then the 160×600 wide skyscraper.
We have a feature in the AdSense account where you are able to multi-select different color palettes that blend with your site to add some variety and freshness to the ads. And that also will help decrease ad blindness.”
“The second most active placement in terms of click-throughs tends to be the right-hand rail or margin”. “Skyscrapers” and vertical banners do well when placed next to the content in the main body. Square and rectangle ads placed within the center column also do well, provided they are placed in context to the content. Ads placed below the fold tend to perform least well, although that isn’t a hard-and-fast rule.”
“I found the most success in placing the Google Adsense medium rectangle either right in the middle of the page or in a middle right column as long as it has content above and below the ad unit. Its is fine to use Adsense Ads on a forum however expect a very low CTR.”
“Post Adsense ads on text rich pages, avoid titles like the approved ‘Sponsored Links’ and ‘Advertisements’, place Ads above the fold, Match the colors of your ads with the colour scheme of your site, Blend ads with your page - remove the borders by having a similar color as your background.”
“To remove Public Service Ads (PSA) in Google Adsense develop sufficient good content with keywords, Ensure that META tags like ‘title’ & ‘description’ and the headings tags like h1, h2 etc. have content which matches the rest of your site.”
“You can now run AdSense on the same page as other contextual ad programs.” (January 2007)
“Google AdSense Policy: We ask that publishers not line up images and ads in a way that suggests a relationship between the images and the ads.”
“Section targeting uses certain html tweaks to force the google adsense bot to focus on specific content. Section targeting is the latest and most effective addition to AdSense”.
“Over the weekend, I decided to change the number of ads units on my blog based upon where the traffic is coming from. I have a small PHP function that checks to see if the referrer is a search engine, and if it is, I display and additional 2 ad units. My Adsense revenue increasing by 284% on Saturday, Sunday and Monday!”
“Never click your own adsense ads or get them clicked for whatever reason. Never change the Adsense code. Do not run competitive contextual text ad (2006) or search services on the same site. Do not mask ad elements. Avoid excessive advertising and keyword stuffing.”
“Putting ads on your site won’t hurt your traffic. There are 6 sorts of bloggers’ income: Google Adsense, Donations (e.g. PayPal), Text Link Ads (sold for a fixed amount per month), Chitika eMiniMalls ads (pay per click), affiliate programs like Amazon, Advertising sold to individual advertisers (three-month campaigns or longer)
“A number of factors come into play when AdSense tries to determine what the page is about: The URL of the page, the page title, the anchor text of links, the keywords that appear most frequently within the page, search engine queries that lead to the page or to another page that links to the page”.
“Ask yourself if you are willing to compromise your blog’s layout and over-all feel by adding ads in them. Look at your traffic and see if it’s enough to draw the crowd. Make good use of the Ad Channels. Give it time.”
“You can put upto 3 AdSense units on a page. For short articles, CTR is best when ads are placed just above the content. For long articles, CTR improves if ads are placed somewhere in middle of the content. Go Wide - the large rectangle 336×280 is the best paying adsense format.”
“Google AdSense folks have unveiled another useful feature for Adsense publishers - Section Targeting. The concept is simple but the advantages and possibilities are endless.”

Original Blog Content ===== Successful blogging

2007-07-23T07:27:00.001-07:00

One of the key factor for blogging is content. Writing content for blog is a pretty tedious task. And what makes a blog successful is because of the ability of the blogger to come up with interesting content for its readers, which not only search engines like it also keep bringing readers back to your blog. Excellent blog content stands your blog from the crowd. Below I have made a list of few things which will help you to be a successful blogger.

Blogging is exciting and fun. When you start a blog you will have great ideas and fully motivated and inspired to start it. But after a while you may lose interest and focus and slowly your blog dies. There are few aspects for finding content for your blog.

Find inspiration to write blog posts – This is very important try to come with original blog content. Which is quite hard if you are starting out new? If you have passion about what you know and what you like is a great source for inspiration to write a blog posts. My passion is Blogging, Make money online, Affiliate Marketing, Search Engine Optimization, Pay Per Click Management and Article writing. So I draw inspiration to write about this subject easily without doing much research. I read about this subject every day which it is a good source to write about it.

Breaking News – If you are passionate about your industry you will be getting news about the latest things happening in that industry this is a great source for blog content. You can get this latest news via RSS feeds and email newsletter about what’s going on in your niche. The key for releasing latest news is, you need to be first to announce on your blog, earlier the better. Suppose a certain news is out in your niche and you blog about it after a week is not good and your readers would have already heard about this from other source and you blogs popularity will come down and also your credibility in that niche.

Niche Forums - Forums are good source for blog content, If you visit your niche forum you can find threads discussing about certain topics in your industry. That thread can be a good source for blog content. Also linking to the forum thread can increase the credibility of your blog as well.

Article Directories – Article directories can be a good source too to find blog content, I often use to visit ezinearticles.com to draw some ideas about blog content writing. Reading articles on article directories can bring you ideas on what to write related to your industry.

Visit Blogs in your niche – This is good idea if you are running out of ideas to write blog content. Visiting other bloggers posts can create inspiration in writing interesting blog posts which you have never thought about. It is always good to get linked to that blog posts from where it draws inspiration to write.

The bottom-line is write interesting blog posts which makes your readers to stick to your blog.

Boosting your return from Adsense

2007-07-21T02:48:00.001-07:00

Boosting your return from Adsense can be done very easily and quickly, and you'll be amazed by the results.

The first thing involves making only a few simple changes to the format and positioning of your Adsense ads. Forget about using banners or skyscrapers. They don't work as well as other formats.

1. Use the 250 x 250 rectangle format 2. Make the background color of the ad the same as the background color of your site, or as close to it as possible. 3. Make the ads borderless by setting the border color to be the same as the background color of the ad.

These changes can be made by logging into your Adsense account and creating a custom format. Just select the 250 x 250 ad format, and create a custom color palette. Use the color picker to pick the coor you want. The Javascript is automatically generated at the foot of the page, ready for you to copy and paste into the pages on your site.

Now, you need to position your ads where surfers are most likely to click on them. Research using retina scanning technology has shown that the place that surfers tend to look at first and most often is the top left. I don't know the reasons for this, perhaps it's because that's where we're used to seeing the most useful search engine results (at the top of the rankings) and search engines are the sites we most often visit, so we automatically look at the same place on other sites.

Whatever the reasoning, as soon as I made the above changes to my Adsense ads, clickthrough rates doubled, immediately.

You can also place ads within the text with 468X60 ad format.

A new technique is Adlinks. Adlinks can be placed near the top of the page and will look like links within your site. This makes it very tempting to click. This displays a series of links on your page in the same style of Ad unit as regular Adsense ads. When a user clicks a link they are taken to a page of adverts that resembles regular Google search results. As a publisher, you are paid every time a user clicks one of those ads.

Most Adlinks get about a 25% higher CTR then regular Adsense ads. There's no clear reason for this but one explanation may lie in the fact that clicking on an Adlink takes the user to page of 'results'. When a user clicks on one of these, you are paid for the click. If the user finds what they want, great, if not, it seems that they hit the Back button on their browser and try again, just as you would for normal search engine results. Then they click on another result, and you get paid again. So it's possible to be paid more than once from the same Adlink click. Now, this reasoning is speculative, but it does make perfect sense in the light of my Adlinks results.

So if you take some time making a few adjustments to the Adsense ads on your sites, you can very quickly treble your Adsense income. Give it a go, you'll be amazed by the results.

What the most profitable Adsense Websites Do

2007-07-21T02:03:00.001-07:00

Webmasters who own some of the most profitable Adsense web sites on the net know a thing or two that the rest of us mortals do not know.

How else would you explain the huge difference in Adsense earnings between two web sites with more or less the same traffic? Or to look at it from another angle, have you wondered how many of the most profitable Adsense web sites report an amazing jump in Adsense income over a very short period of time? What did they discover that made such a huge difference?

The answer to this question will disappoint most. We are usually looking for one magic key that revolutionized everything. The truth I that when web masters of the most profitable Adsense web sites talk about optimizing their sites for Adsense, what they mean is many small changes whose impact is discovered through numerous little tests that they constantly carry out. It sounds like a lot of hard work and actually it is. How else would you expect to create a most profitable Adsense web site? By using some mysterious magic formula? Or by sitting back and waiting for things to happen? Life is definitely not like that. The whole exercise calls for some effort on your part but it is all very much worth everything you will have to put into it because a most profitable Adsense web site can put lost of money in your pocket for years.

To maximize your daily Adsense cash revenue

2007-07-21T02:01:00.001-07:00

Finding the right technique or strategy to maximize your daily Adsense cash revenue is vital to your achieving healthy monthly Adsense revenues on a consistent basis.

The most effective techniques for high daily Adsense cash creation must involve both traffic generation and the use of the highest paying Adsense keyword phrases in your particular industry or field.

Many times you will find that the same keyword phrases that will attract the highest paying daily Adsense cash ads will also pull in significant traffic from leading search engines, meaning that your technique can aim at hitting two birds with the same stone. Many online entrepreneurs are constantly short of time and an advantage like this can always make a major impact in their overall efficiency of operations and in total earnings from online activity.

In most cases you will find that your high yielding Adsense keyword phrases are two to three words in length. Many times I have discovered that by adding an appropriate fourth word to the keyword phrase, I am able to open the floodgates of traffic via leading search engines while at the same time remaining in contention for those valuable ads that make all the difference. This is a technique for daily Adsense cash that I have found to be highly effective.

The biggest mistake that most of google adsense users do

2007-07-21T01:58:00.001-07:00

The biggest mistake that most of google adsense users do is to make their ads as ads. You won’t get higher revenue by letting visitors realize which one is your content and which ones are the ads. You will absolutely waste your time in writing contents if you don’t want to pay attention to this issue.

The best way to boost your AdSense clickthrough rate is to stop thinking of the ads as ads. People doesn’t like ads, actually they hate them. So what do we have to do here is to make our ads blended with our content, let the visitor think that your ads is part of your content.

Here are some tips to make your ads to be part of your content:

- Never use the standard Google colour scheme. Click standardization to read more about ads format to boost your earnings in Adsense.

- Get a picture in your mind of what the most typical ads look like on the web then create your AdSense ads so that they are exactly the opposite

- Ads are garish creatures that like to be bright, loud and stand out in a crowd. We all know this. So making your AdSense ads exactly the opposite means they can 'sneak under the radar'

- Try to place your ads in the middle of your content. Visitor will think your ads as one door must entered in order to read more about your content.

Blog Generators

2007-07-20T05:56:00.001-07:00

BlogToRank

BlogToRank is one of the most user friendly and powerful auto blogging tools I've ever had the pleasure of using. Here's a quick overview of the BlogToRank Suitez, a weapon so powerful, you might begin to think you're sitting inside a tank.

• BlogToRank Main Desktop Application

The main desktop application which allows control over: your blog accounts, content, keywords, RSS content, schedules and several more minor parameters. Once you're ready, just sit back and blow things up...erm, let it automatically post to your blogs everyday! You can tend to get over excited by how easily you will get this up and running and working for you.

• BlogToRank Server Side

As you should know, the desktop application runs on your PC. But if your PC were to shutdown or you experienced a power failure, your blogs would suddenly cease to be updated. No good, right? So, BlogToRank Server Side can reside on one of your servers and will take control of the profiles configured on your desktop in the event of a shutdown. This way, you're hustling 24/7, regardless of whether your PC remains on or off!

• BlogToRank RSS Grabber

Finding the right RSS feed for BlogToRank to grab from can be a tedious task. So the developers came up with this useful tool that allows you to search for RSS feeds based on a keyword search. This saves me tons of time and keeps my blogs filled with only the most relevant content all the time.

• BlogToRank BlogMazz

BlogMazz is a special stand-alone add-on which allows you to create massive amounts of WordPress blogs without the dreaded task of having to worry about setting up your cPanel, MySQL or even BlogToRank itself! Once you complete a few simple steps, you can start blowing things up...erm, start to blog on a massive scale!

• BlogToRank Blogger Creator

Blogger Creator is a Blogger account creator. Create a lot of Blogger accounts very quickly for use with BlogToRank to fill up your Blogger accounts in minutes.

Doorway Pages

2007-07-20T05:43:00.001-07:00

While similar to cloaking methods, doorway pages are not hidden from the user. Instead its main objective is to get you to the ad page by either redirecting you straight away or by tricking you into clicking a link that takes you where we want you to go.

By creating a ton of doorwaypages, this method requires spamming the search engine with a lot of them in the hopes that a funnel gets built that guides traffic right into the ads pages (shown in the diagram below).

If you ask me, cloaking is the next generation of doorway pages. Cloaking basically displays all those doorway pages to search engines and lets the software redirect traffic to the profit page without ever losing it.

Doorway Pages,

PLR Contents

So how do we create a massive website that is extremely readable and will pass a daunting human test? Well, we need something called Private Label Rights articles or contents. PLR contents are articles which you can manipulate and call your own work. These are extremely hot items right now. A lot of people take PLR articles and do what is referred to by insiders as "spinning,” which is the process of rewriting the article enough to make it unique in the eyes of the search engines. Of course, this can be automated the right software.

Foreign Language in Website

2007-07-20T05:40:00.001-07:00

Think global. Who says you can only earn money from articles written in English? You might be interested in knowing that I actually make a lot of money from non-English content as well!

Here's a test: Quickly, name the top three search engines in the world.

You may have come up with something like: Google, Yahoo, and MSN, or something similar. But you are dead wrong if you did!

So? Translate your content into Chinese and get it indexed! Korea, Japan and Spain also all have gigantic, growing foreign language markets to make money in!

There are many language translation plug-ins available on the market for wordpress blogs or standard web pages. Translation software usually connects to one of 3 translation services (listed below) and can do real time translation for you.

• Google Translate (http://Google.com/translate)

• Yahoo! (http://babelfish.yahoo.com/)

• Altavista Babelbish (http://babelfish.altavista.com)

Alternatively to that method, you can get SYSTRAN desktop software to do translation for you offline. The three translation websites listed above, all run SYSTRAN technology, by the way.

Now, to take this technique one-step further to create a fail-safe way of making money in foreign markets is by including the original English-based content right after the foreign language content on the same page.

Why does that help? Because sometimes AdSense fails to come up with relevant ads in strictly foreign language pages and ends up displaying nothing at all! The simple reason for this is that there are much less advertisers in foreign languages. So by including the English version on the page, regardless of the actual foreign language content, your angle is now fail-proofed.

In final, what I've learned about the foreign language experiment is that, even though there are not that many ads in any given particular foreign language, people still click on them. My theory for this is that the translated text is probably butchered, and since the ads would become the only properly structured content on the page, naturally, they click it.

The Art of Synonymizing

2007-07-20T02:33:00.001-07:00

"Synonymizing" is a process of replacing a word with a synonym. This maintains sentence structure in the most efficient way. Still it is not fool proof as there is no doubt that Google is developing a way to detect the process I've just described. In fact, I would not be surprised whatsoever if they already have an "anti-algorithm" to somewhat suppress the virtual mass of duplicated content, filling up the internet and the Google index, at such as staggering rate.

In fact, if they don't have one, they better get one soon as, to them, the problem has to be considered very dangerous. Imagine a scenario where, with the development of its revolutionary "relevance" technology both in serving ads and in indexing the web as a whole, Google, now fattened from it's billion dollar profits, sits idly by and watches as it's search engine becomes, well, irrelevant.

Not likely. But if ever it was to happen to the darling of today's Internet, it would be remembered as nothing short of a Shakespearean blunder on the grandest scale.

Now, as BlackHatters we are nonetheless innovators in our own right. Synonymizing, when used in conjunction with the ingenious Markov Chain, produces amazingly effective results and it will only continue to be refined as time goes on.

Content in Adsense

2007-07-20T02:32:00.001-07:00

It should come as no surprise at this point that, content is of the utmost importance as it relates to AdSense monetization. Constant attention needs to paid towards your content, regardless of the kind of website your are running. Content can and will affect the following parameters:

• Ranking on Search Engines.

• Time it takes to get indexed and ranked by search engine bots.

• Overall visibility over long periods of time.

Understanding how the search engines rank your content is crucial to orchestrating your attack on them. While proprietary information not made public, there are strong indications that Google, and possibly other search engines, judge web content using a method based on accessing a sentence sequence consisting of 12 to 15 words. This sequence is referred to as a "shingle." Now, if this shingle appears anywhere else in the search engine's index, it considers it "duplicate content." When that happens, based on a combination of other parameters, a snap assessment will be made to decide which of the duplicate pages should be ranked higher.

It is imperative that the search engine results not display 10,000 duplicate pages across 10,000 different sites. If it did, the search engine wouldn't be that popular. To help clarify this, go to PRWEB.com and pick out a press release at random. Then, still at random, highlight a sentence of around 15 words and run a Google search with double quotes "USING THE 15 WORD SENTENCE LIKE THIS."

Very likely, PRWEB, having established itself as the authority when it comes to press releases, will be #1 in the results. Now, considering that there are thousands of spam sites scraping PRWEB for their content every minute of every day, it's a pretty impressive feat.

So, it's obvious that web content, and its relevance, without a doubt, are extremely important to our search engine objectives. But I don't believe it to be the most important.

Astute readers may be wondering how Google, which is a completely automated system using artificial intelligence, could possibly have known that PRWEB is the press release authority and, in a matter of micro seconds, rank them accordingly?

The question is so brilliant that the answer might be a let down. But it is the very reason why I do not consider web content, no matter its relevance, to be the most important factor in search engine placement. One element is even greater: Back links.

A "back link" is a fairly simple concept to grasp. It's a website that your site is links to, that when the spider follows it, finds a link back to your site from. So if your website is linked by really good websites, yours will rank better.

Even the age of a domain plays a role, which is why a seasoned, well-aged domain, while appearing useless to some, is so highly sought after by others. Google even holds a domain registrar status so they can access any information about any domain at any time. Even information not made available to the public.

So, while it might seem questionable as to whether Google can use such data to influence their search result, the best guess is that of course they do. So a domain with proper registration information, which is a few years old, would probably rank better than a newer domain, based on age to determine relevance over all the other parameters involved.

So, how can we sum this all up?

1. The more back links you have coming into your site, the more
relevant it will appear to the search engines.

2. Furthermore, the more back links to your site from similarly
themed websites, the more relevant your website is to the search
engines compared to point 1.

3. Finally, the more back links from similarly themed websites with
tremendous notoriety, the more relevant your site will be to the
search engines compared to point 2.

In the BlackHat world, we must generate a lot of readable, yet constantly unique content every day. It is not an easy task, but there are a lot of weapons we can use to assist us in our mission.

Markov Chain

Markov Chain algorithm can be utilized to superficially generate very "real-looking" content, given just one seed document. This means that if you feed it a text-string, it will instantly be returned as a completely rewritten article, yet will still be reasonably readable. This is of supreme value to us because that's just what we want: unique content! By throwing a bunch of text into the Markov Chain algorithm, we will get just that. Usually the Markov Chain algorithm is used to generate hundreds of articles on the fly using only one established article as the seed.

Peter Bray's Markov Engine is one of its kind content generator that uses this algorithm and brought content generation beyond what you can imagine. It is very user friendly and you just need to give it some seed document and templates, and it will immediately generate the pages out containing unique and readable contents in matter of seconds!

Cloaking and Doorway Pages

2007-07-20T02:23:00.001-07:00

Cloaking is a technique wherein the page that the search engine spiders crawl through is different from the one we display to actual human visitors. To achieve this, we must either detect the IP address or User Agent of the visitor requesting the page to differentiate between person and spider. So, in essence, we give the search engine exactly what it likes (i.e., lots of relevant content, rich in keywords, etc.) which most of the time is terribly messy and not even readable. But they’ll rank very well because the design specifically caters to the search engine’s preferences. But, when a human visitor comes to the site, we will simply direct them the proper pages which obviously will contain AdSense.

Keyword Selection Process

2007-07-18T21:23:00.001-07:00

The keyword selection process will allow you to pick keywords that are both high in value and high in demand. The reason is that you may get the highest paying AdSense keywords in the world, but if there aren't enough people to access your page and click on your advertisements; you will NOT make much money at all.

Here is a word of warning before you read this section, especially if you believe yourself to be the expert in this field. The stuff I am going to put forth may look like something you have read or used in the past, but it is totally different.

For one thing, this isn't a system that will enslave you to spend all of your time working. Besides, everyone is talking about seo. For those who think this is redundant, how many of you have actually applied the techniques of the book and still don't see your site coming up in the front page of the major search engines.

Now, let's begin.

Let's assume that you are going to write an article on how to consolidate student loans. After you have laid out what you are going to write about, you open the "Black Hat AdSense Keyword Database," or your favorite listing of top paying keywords, and look for terms related to your topic.

While browsing through the database, you notice that the keywords related to student loan consolidation are way on the top of the chart. On August 13, 2006, the cost per click for "school loan consolidation" is $69.16 and college loan consolidation is $68.35. Wow! You move down the list and select a few more keywords that are not as expensive for the advertisers. (Please note that you can also use the techniques in the how to find high paying keyword with NO budget section.)

If you are an expert in search engine optimization (SEO) or keyword analysis, you can use a program such as Wordtracker to analyze the keywords that will give you the best position. However, if you don't have access to such programs, here is a simple and easy way that I call the "Black Hat Keyword Selection Process"

1. Create a spreadsheet with the following columns: Keyword, Cost per click, Overture, Estimated Demand, Number of Competition, DC Ratio

2. Put all the keywords you have chosen from the Black Hat AdSense database under the column labeled "Keyword"

3. Put down the cost per click from the Black Hat AdSense
Database under the "Cost Per Click" column

4. Go to Yahoo! Search Marketing (Overture) to find out how many

times the keyword has been searched in last month and put in under the column "Overture." (Hint: you don't need to search one by one; you can type in a generic search such as "loan consolidation" in our case.)

5. Under the "Estimated Demand" column, multiply the result from the "Overture" column by 8. (Hint: A rule of thumb is that you can get the number of searches in
Google by multiplying the Yahoo Overture result by 8)

(Note: In our example, the student loan consolidation program keyword has approximately 20,700,000 pages indexed by Google.com.)

6. Go to Google.com and search for each of the keywords, and put in under the column "Number of Competition."

7. Now, on the last column, divide the results of the "Estimated Demand" column by the "Number of Competition" column to get a Demand/Competition ratio (or simply DC Ratio).

The Demand/Competition ratio (DC Ratio) is a simple way to tell if the keyword will be profitable.

A high DC Ratio simply means the number of people searched the keyword is high (demand) and the number of web pages on the internet with the similar content is low (competition).

However, DC ratio is not the only criteria to pick a keyword; you have to use common sense on what the ACTUAL amount of estimated demand is. If the estimated demand for the keyword is low, there won't be too many people going to visit your website; even you are on the first page of search results in Google.

Hence, you would want a keyword with a high DC ratio with a high number of estimated demands.

For the purpose of our case, you have decided to use "school loan consolidation."

What are Google AdSense Keywords?

2007-07-18T21:15:00.001-07:00

1. Google's Official Definition

According to Google, this is the official definition:

"Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website's content pages and earn money."

So, what is AdSense? If you have been living in this century, you should probably have already seen Google Ads in a lot of websites. The example of Google AdSense advertisements below shows two different types of advertisements. Both of them are labeled as "Ads by Google."

2. Google's Criteria for Displaying Keywords

What are the criteria used by Google to display these keywords?

Here is the answer: "the ads are related to what your visitors are looking for on your site — or matched to the characteristics and interests of the visitors your content attracts." In other words, it is based upon the CONTENT of your website.

3. Google AdWords V.S. AdSense

Let's imagine that you want to promote your new website. One simple and fast way is to use Google AdWords. What you will do is pick a few keywords that are related to your website and put a price tag on the keywords.

You have a choice to either pay by impressions or by pay-per-click. Assuming that you are targeting the keyword "register a domain name," Google will display your ads on some of the websites participating in the Google AdSense network with content related to the keyword. It could be an article about "How to register a domain name?", or a blog entry on domain names.

Now, this is the exciting part, if any visitor of that site clicks on your ads, you will have to PAY the amount you have agreed with Google. On the other hand, if you are the owner of the site, you will be paid in accordance with Google's secret formula that nobody knows.

Search Engines and Duplicate Content

2007-07-18T20:54:00.001-07:00

It's important to note that other sites are using these articles, and the search engines don't like what they call "duplicate content"-that is, the same information appearing on a bunch of different sites.

To prevent the search engines from seeing your article pages as duplicate content, all you have to do is put between 30% and 40% of unique content

on the page in addition to the article. This means your site's header and footer, and some extra related information.

RSS feeds are great for this. In case you don't know, an RSS feed is just a list of short articles or posts or summaries of content that appears on another web site. It's a kind of "snapshot" of what's new at a website or blog. With the great proliferation of blogs these days, and with almost every blog having an RSS feed, the world is your oyster in terms of extra content for your pages!

It's easy to find RSS feeds to use on your sites. Personally, I like MSN's RSS feed search. Just go to search.msn.com and search for "feed:[keywords]".

For example, if your site is about internet marketing, then search at MSN for "feed:internet marketing" (no quotes). Many of the RSS feeds allow you to republish them on your site. Find some that do and copy/paste those feeds onto the pages of your website. That way the pages are unique in the eyes of the search engines and your pages don't suffer from the "duplicate content penalty".

An AdSense Vocabulary Lesson

2007-07-18T20:50:00.001-07:00

If you've visited any forums where people discuss AdSense, you'll see all kinds of abbreviations and hear all kinds of terms that you might not understand. Also, when you login to your AdSense account for the first time and look at the reports, you'll see a number of abbreviations as well. Here's a list of the most common ones, and a plain-english description of what they mean:

Page Impressions

When somebody goes to your website and loads a page in their web browser, Google counts that as one "page impression". That means one pair of eyes has seen one page of your site. If that same person browses around and looks at 10 pages of your site, Google counts that as 10 page impressions. So basically a page impression is just how many of your pages were looked at by people.

Page CTR

CTR stands for "click through rate". It's expressed as a percentage of the page impressions that resulted in somebody clicking one of the AdSense ads. So, for example, if you had 1,000 page impressions, and those 1,000 page impressions resulted in 100 clicks on the ads, that is a 10% Page CTR (¹⁰⁰/1000 = 10%).

Page eCPM

eCPM stands for "effective cost per millie". "Millie" means thousand. CPM is what the old world of banner advertisements used in pricing their ads. If a site had a $10 CPM, that meant that you as an advertiser would pay $10 for every 1,000 page impressions that your ad was shown on.

With AdSense, eCPM is telling you how much you are earning (or will earn), on average, for every 1,000 page impressions. If you have a $25 eCPM, that means you are earning (or will earn) $25 in clicks for every 1,000 page impressions on your site.

Google shows you this figure so you can get an idea of how much more they are paying you than a banner advertising network will pay you. I have some sites with eCPM values as high as $300, $500, $700 and more. That means for every 1,000 page impressions I'm earning $300-$700 on those sites.

EPC

You won't see the term EPC in your Google AdSense reports, but you'll hear it a lot if you hang out on AdSense forums. EPC stands for "earnings per click", and just means how much you earn for each click.

Channels

By default, all of your page impressions and clicks are dropped into one giant bucket. By default, you have no way of knowing how much each individual site earned (if you have multiple sites), or how much each individual page earned, etc. "Channels" are Google's way of letting you break down your earnings into "sections" so you can analyze each website or each page independently to see where the money is coming from. Google only lets you have 200 channels, which is pretty lousy if you have a lot of sites or a very large site. I'll discuss how to get around that in a later section.

Ad Links (or Ad Units)

AdLinks, or Ad Units, are just another type of AdSense ad. The basic AdSense ad is a block of links with short descriptions that when a visitor clicks, you get paid. Ad Links are a little different. They show linked topics that are related to your page, and when people click on those they are then taken to a different page and presented with a list of ads. If they decide to click on one of those ads, you get paid. You can see what AdLinks look like by visiting Google's "Ad Formats" page. It shows all of the available ad formats, including Ad Links:

https://www.goog le.com/adsense/adformats

Ad Filter

Sometimes Google might decide to show ads on your page that aren't really related to your page content at all. When that happens, you have the option of going into your AdSense account and adding those sites to your Ad Filter. Google will not show ads from any site that you put in your Ad Filter. Also, if your competitor's ads show up on your pages, that's another reason to use your Ad Filter.

How to Get an AdSense Account on the First Try

2007-07-18T20:49:00.001-07:00

If you don't already have an AdSense account, you can apply for one at: http://www.google.com/adsense/

Just click the big "Click here to Apply" button and you'll be taken through an application process. You will need to already have a decent looking website to get an account.

Yes, that's right. If you don't have a website, don't apply for an account yet. Or if your website is a personal home page or doesn't look very professional,don't apply yet-you'll probably be rejected. There is a way to almost always get an AdSense account on the first try, and it's easy to do. Here are the steps:

Step 1: Setup a blog at Blogger.com

Google doesn't usually accept free websites into their AdSense program. The exception to that rule are Blogger.com blogs. So if you don't have a website yet or have one that isn't very professional, but you want to get an AdSense account and get started, go to Blogger and create a blog on the topic you want to make money with. Choosing the best money-making topics is covered in a later section, so you might want to hold off on doing this until you've read that section.

Step 2: Make some well thought-out posts on your new blog

Twice a day for three days go to your new blog and write a good, informative post. If your blog is about model airplanes, you might discuss some of the best tools for building the airplanes, or which companies create the best quality models, etc. If your blog is about health insurance you might make posts about how to get the best insurance rates, the pros and cons of HMOs, or whatever other topics you can think of on the subject.

Get a good five or six posts on the blog over a period of three or four days, and then go apply for an AdSense account using your new blog url as the website you submit on the application.

Google loves to hand out AdSense accounts for Blogger blogs, and they will almost always accept a decent blog publisher into the program.

Here's the beautiful part: Once you have an AdSense account, you can put your AdSense code on any of your websites without Google having to approve each one. The only exceptions are adult or gambling related sites. Google doesn't allow those into the program, so do not put your AdSense code on sites like that-it could get you kicked out of the program.

Once you have an account, it's time to start building sites and making money! But before we get into that, there's a little vocabulary that you'll need to know to understand what your AdSense reports are telling you.

Google Adsense: How to Explain the Google Adsense Program to Others

2007-01-23T02:52:00.000-08:00

We are not talking about strangers here. For the strangers that visit your site, your content will have to do all the talking for you. But for the people in your daily life, the ones you want to click on your referral button, the ones you want to read and comment on your blog; these are the ones you want to be able to enlighten about the Google Adsense program.

First, excitement breeds excitement. Get excited about your new venture and others will too. Learn everything you can about the Google Adsense program, not only will this increase your earnings, but you will be better equipped to explain the mechanics of the program to others.

Show them the money. There’s nothing like a little proof to make a believer out of someone. You do not have to wait until you’re making thousands per month, although that’s a healthy goal. But even a small deposit in your piggy bank is enough to intrigue most people. Can’t you just count those referrals now?

Google Adsense: Dos for Using the Google Adsense Program

Google Adsense is a fun and easy way to make extra money. It’s important to follow the rules though as Google is serious about the integrity of this program. Not following the rules could result in your Google Adsense account being terminated. Here are a few Dos for using the program:

Read the Terms and Conditions and Program Policies thoroughly.

Read everything you can about Google Adsense. Learn from other’s experiences and mistakes.

Learn how to optimize your site for the most enjoyable and profitable Google Adsense experience. Realize it does take some time and hard work. That’s why it is so important that you write about something you care about. Hard work is even harder if you do not like what you are doing.

Visit other sites that are benefiting from Google Adsense. Click on the ads only if you are truly interested in the product or service being advertised. Read other people’s blogs and comment on them. Only offer a comment though if it is truly sincere.

Hopefully, these helpful tips will ease you into using the program and help you avoid mistakes that could possibly cost you a lot of time or money.

Making Money with Articles: Letting Others Use Your Articles

Let others use your articles, along with your byline which will tell visitors who wrote it and how they can contact you, on their website. This will help to promote your own website and bring you in traffic through the search engine optimization and promotional efforts of others. For you this means absolutely free marketing just for writing a quick article about a subject that you are already familiar with. The more people who use your article as content as their website, the more potential traffic you will receive. These webmasters will probably be using SEO techniques, banner exchanges, and possibly even a Pay-Per-Click campaign to get visitors to their affiliate site. These are advertising methods that either take a lot of time or a lot of money and they will be absolutely free for you just because you placed your articles where others could use them. There are many places on the Internet that offer to post your article so that others may view and/or use it. My advice is to place your articles on every single one of these sites so that you can reach as many webmasters as possible.

Google AdSense Account Terminated - What Should You Do?

2007-01-23T02:48:00.000-08:00

Once you have decided to take your marketing campaign to Google’s AdSense pay per click program, you agree to a number of rules including:

• No hidden pages. You must have a clear hierarchy and each page needs at least one link to get there.
• No broken links. If you link outside of your site, make sure you check your links often. No more than 100 links per page.
• When designing your site, create one that is helpful to a user; don’t design a page for search engines. Make sure you clearly define what your site is about.
• Your TITLE and ALT tags should be precise and descriptive.
• You need a site map to help users find what they are looking for if your menu doesn’t.
• No hidden text.
• No redirection of your site

Even if you follow all these design rules, you may still be at risk of losing your AdSense advertiser account or have temporarily been fined a penalty in the form of your ads being removed from rotation on other sites. The penalty may go away with time, but it’s best to double and triple check your site then file a re-inclusion request (instructions below.) Include in your request which changes you’ve made and that it won’t happen again.

Your competitors might have a plan that could get you banned. It’s called “click bombing” and it’s against Google’s policy.

Click bombing happens when someone, be it a competitor or not, repeatedly clicks the pay per click ad for a business in order to raise flags with Google. Google rates their ads based on relevance, so the more an ad is clicked, the more relevant it becomes, and the higher up the list it moves. This has made it very easy for business owners to move themselves up the relevance list, so Google countered this practice by red flagging any business that has a significant spike in AdSense hits. If the hits all trace back to the same IP address or addresses, the advertiser is removed for “invalid clicks”.

Finding out about this strength in Google’s search engine, sneaky competitors have started to exploit it by purposely clicking the competitions ad again and again, in order to ban the ad.

If this has happened to you, or if you’ve been banned for violation of any of the design or technological terms of your contract, you can sometimes have it overturned by contacting customer support. You can contact Google support by visiting http://www.google.com/support/bin/request.py. Make sure you type “Re-inclusion Request” in the subject of the email. Keep your request simple, short and to the point. No need to threaten Google that you’ll stop advertising with them or list how long you’ve been a customer.

It is imperative, though, that you run reports frequently and store the data outside of your Google account. This will help prove to Google that a click bombing happened should you be removed. You are not guaranteed a reversal, however. In fact, most pleas to Google to have a banned account go unheard.

If you don’t get a positive response from Google, you may want to check out some of the other pay per click programs, like Yahoo! Publisher Network or the many affiliate programs online.

A Smart Trick for Attracting Higher Paying AdSense Ads

2007-01-18T09:13:00.000-08:00

There are no guarantees in life, so I don’t guarantee that following these tips will bring you more money every time. However, I do guarantee that they will greatly increase your chances of pulling more of the top-paying AdSense ads to your site than if you don’t follow these suggestions.

Enough with the disclaimers, let’s get down to the business of making money. Google lets advertisers bid anywhere from a minimum of .05 per click right up to a whopping $100. It should be pretty obvious that you’re not going to get rich running .05 cent ads on your site, but getting a few $100 ads, or even some $10, $20, or $30 ads can’t be a bad thing, right?

Now the problem is, Google is pretty closed-mouthed about who is paying what for their ads, and there is no real way to determine which words pay the most per AdSense click.

But ah, far away in a parallel universe we find another Pay-Per-Click provider called Overture. It seems that Overture is less sensitive about releasing their top-priced words and anyone who cares to find out what web sites are paying for words and phrases can do so by simply using Overtures tattle-tale special pricing tool (http://www.pixelfast.com/overture/). And it couldn’t be easier to use. You simply type in a key word or phrase and the tool returns a list of advertisers using that word and how much they are paying. It even shows you the actual ad.

Oh what a treasure trove of wealth-grabbing results this can be if you know what can be done with that priceless information.

Consider this possibility

Any key word or phrase that’s worth big bucks on Overture is probably worth big bucks on Google as well, maybe even more, right? So try this experiment:

Enter the phrase “SEO Services” without the quotes in the Overture tool (http://www.pixelfast.com/overture/). When I entered that phrase on the day I wrote this article, I was found a company called SEO Inc. that was willing to pay $8.01 per click, followed by SEO Advantage at $8.00, and Online Web Consultants at $6.50. Other bidders appeared below them in the $3.00 range straight on down to some who wouldn’t pay more than a dime per click.

Now, if a company is willing to pay that much money for a click on Overture, it is probably willing to pay that or more on Google. Even if that particular company isn’t advertising on Google, you can be pretty sure that the same key phrase is drawing near the same bid price from other companies who do advertise on Google. So what that means is there is no way that you can possibly afford NOT to have some web pages posted somewhere that are targeted to those sweet-paying words.

All you have to do is use Overture’s pricing tool to find the highest-paying key words that are related to your site and then optimize those words to start pulling similar ads. If all goes to plan, you can perhaps double, triple, or even quadruple your AdSense revenue without needing any increase in traffic or click-through rate.

Where’s the best place to put Google Adsense Ads?

2007-01-12T15:23:00.000-08:00

Why, on your web pages of course. Ok, just kidding. The real question should be: “Is there really any truth to the rumors that where you place those Google AdSense ads can actually improve response?” According to my best information, the answer to that question is: Yes.

Google’s own AdSense experts say that that there is a direct correlation between the placement of the AdSense ads and the resulting clickthrough.

When ads are placed in “content zones”, rather than in “advertising zones”, response rates on Google AdWords goes up. There are also indications showing that ads appearing on the right side of the page get clicked more than ads appearing on the left side.

Advertising analysts with degrees in human behavior and psychology have spent thousands of man-years (people-years?) studying how people read printed and Internet content and what it takes to get them to respond to ads. While some of these studies are proprietary, or are only available to anyone with $10,000 or more to spend on a copy, other studies have been made public and can be read by anyone who is interested.

Google themselves has released some relevant information which is focused directly on increasing your Google AdSense response. You can read their findings here (https://www.google.com/support/adsense/bin/static.py?page=tips.html).

Of course, all of the studies in the world aren’t worth a hill of beans if the findings don’t work on your web site. That’s why it is important to test, test and test again. Experiment with your Google AdSense placement and track the results over a period of time. Google provides response tracking tools in your AdSense control panel. Learn how to use them. As you begin to see what may be only subtle differences in response, you’ll be able to determine what works best for your particular site. But don’t get complacent. What’s working for you now might not work next month if you change your site design or content.

One of the most important factors in determining placement of your ads is the type of content that your site delivers. If you are primarily an e-commerce site, and you have a lot of pictures and ad copy for your own products competing for attention against AdSense ads, then it is going to be a particularly tough challenge getting any kind of decent Google AdSense clickthrough. It is situations like this that require very thorough testing and a lot of trial and error.

Blogs seem to have a lot of success generating high response rates to Google AdSense listings. Perhaps it’s because blog readers realize that ad revenue is the only way that their favorite blogmaster can keep the lights on, so the readers think of clicking on ads as a way to make a donation.

Regardless of what the experts say, your best bet is to tailor your Google AdSense ad placement to what your own experience shows works best for you. In the end, you’re the only expert who matters.

How to Make Money From Google Adsense

2007-01-10T04:10:00.000-08:00

It not uncommon to hear less than stellar reviews of Google’s Adsense program. Truth be told, making money with Google Adsense is not as easy or straightforward as most people think. There is a misconception that all we have to do to laugh all the way to the bank is to publish a bunch of articles, slap some Adsense code here and there and sit down to wait for our visitors to click away.

There is much more to Adsense than that. Adsense success depends on a multitude of factors which must come together to create a “perfect storm”, among them:

1. Blog topic: A product blog about car accessories or electronic gadgets will produce ads with better revenue per click than a blog about Greek mythology or medieval hunting habits.

2. Kind of traffic: If your visitors come from highly relevant search engine queries, your Adsense click through rates will likely be higher than if your traffic is mostly repeat visitors who are already trained to avoid your ads.

3. Position of the ads: Ads placed within the content area work better than ads buried at the bottom of a navigation column. Google even goes as far as sharing with everybody this heat map that shows the areas of the page that are likely to produce the best results.

4. Color of the ads: Some people advocate blending the colors of the Adsense ads with the colors of the site, under the pretense that by making it hard to determine if something is an ad or just a regular link you will generate more clicks. Others believe that using contrast is better, since it makes the ad stand out. You can determine what works best for you after some good old fashioned trial and error.

5. Size of your blog: Obviously, the more posts you write, the more Adsense impressions you will generate. If you post once a month and your blog has only twenty entries don’t expect great results. Hard work and consistency is key to build up content to the point that it generates enough traffic.

Before you rush to start blogging and filling up your pages with Adsense ads, I recommend that you first do some reading.

Probably the best place to start is these Google Adsense Optimization Tips from Google itself.

You should also read this extremely helpful and well thought eight step tutorial by Problogger.

I also recommend these Adsense tips, tricks and secrets by Graywolf, and this forum entry by a guy in Australia who writes about how he increased his Adsense revenue from $10 to $800 per week (and even shares with us the highly optimized template he uses to generate Adsense revenue from articles).

When you’re ready to read some eBooks, you can start with Joel Comm’s What Google Never Told You About Making Money with Adsense or The Definitive Guide to Google AdSense, by William Charlwood. Both are excellent and offer detailed, how-to advice.

As a footnote, in a significant new development, Blogger.com, the free blogging platform from Google, now lets you place Adsense ads without having to apply for a separate Adsense account.

How Google Detects Invalid Clicks - A Must Know For AdSense Publisher

2007-01-07T05:49:00.000-08:00

A lot of Google AdSense publishers are banned from the Google AdSense program for invalid clicks. Some of these Google AdSense publishers manage to get their AdSense account reinstated. However, majority of them failed to do so. As a result, they are banned from the Google AdSense program.
Google does not reveal any specific details about invalid clicks in order to protect their proprietary clicks fraud detection technology. Hence, you would not know who is generating these clicks on your site or where these clicks come from.
If you are not getting any details of the invalid clicks from the termination letter, it may be a good idea to learn how Google defines these clicks and ways to detect them.
Google defines invalid clicks as:
• Manual clicks intended to increase publisher’s advertising

• Clicks by automated tools, robots, or other deceptive software.
So how does Google detect these clicks and how would they know which clicks are invalid? Google AdSense team uses three powerful tools to detect invalid clicks:
• Detection and Filtering Tool: Each click on an AdSense ad is monitored by Google system. Google will record the IP of each click, the time of the click, duplicate clicks and various click patterns. Google will use these factors and filter out potential invalid clicks.
• Advanced Monitoring Tool: Google uses its proprietary software to monitor clicks fraud activity. They are constantly working to improve their technology.
• The Google Team: In addition, Google has a team that uses specialized tools and techniques to examine individual case of clicks fraud. When Google system detects potentially invalid clicks, a member of this team will examines the affected account.
Despite the effort that Google put in to improve their clicks fraud detection technology, there are few innocent publishers whose AdSense account has been suspended or banned temporarily for different reasons. For example, a sudden spike in your AdSense earnings would probably raise the red flag in their system and cause your AdSense account to be suspended. If your AdSense account is suspended for invalid clicks which you did not commit, Google provides you a way to make your appeal:
http://www.google.com/support/adsense/bin/request.py?contact=invalid_clicks_appeal
A Piece of Advice
When you are making your appeal via email, you should stay calm and plan the right strategy. You should be patient when dealing with Google and most importantly you should be polite when communicating with them. You may take initiative to provide them with all the documents they need.

Top 10 Ways to Earn with Google Adsense without Creating Your Own Site

2006-12-31T14:50:00.000-08:00

What are your Dreams, Goals and Ambitions ?
Earn extra money every month.
Work from home or office.
Work Part time or Full time.
CLICK HERE FOR MORE INFORMATION

List of websites where you can display your Google AdSense ads

If you don’t have a blog or website to use adsense ads and earn revenue , no need to build one. There are many services that share 100% adsense earnings with users.This is a list of sites where AdSense publisher can use their own AdSense IDs to earn money.

1. Simpy

Simpy is a social bookmarking site.Simpy has support for Google AdSense as a third party. Each Simpy member has his/her main page on Simpy (e.g. jaleel77 ). Every Simpy member can now enter his/her Google AdSense Id into Simpy, and his/her page will immediately start showing ads with his/her Id. All earnings from such ads go to members, as their Ids are used to display ads .

2. Digital Point Forums

Digital Point Forums is a forum site for webmasters.This forum displays one advertisement in the upper right area as well is inline when viewing a thread. We use Google AdSense to automatically serve relevant ads for the content on the page. Google pays AdSense publishers on a per click basis as well as per impression.

If a user has an AdSense account, they have the ability to credit their account with the ads served on threads they start or participate in.

3. ArticleMuse

Articlemuse.com is a news article directory.Sharing Ads Position: The Google Ads beside the main content of the article.Sharing Ratio: Your ads will be displayed in any articles you have submitted 100% of the time till the end of 2007!

4. XpressIdeas

Xpress Ideas is an article directory.If you have a Google Adsense ID, you can enter that ID when you register on the site. The Google Ads in the middle of the article will have YOUR Google Adsense ID in, meaning that if anybody who clicks on those ads, even on OUR site, YOU get the revenue!

5. Cybersist

Cybersist is place to share your photos and blog, free webmail, file storage and more.Your Google ads will be displayed in 7 different locations on your public blog and photo pages. Those ads are specifically optimized to allow better penetration of the ads. Any click on those ads will generate a revenue for you through AdSense.

6. TagTooga

TagTooga is a free directory that anyone can edit.It is easy to useTagTooga.com to earn advertising revenue. There are two ways to do it:

(1) Link to TagTooga.com. Traffic sent from your link will display Google Ads using your Adsense ID.

(2) Create your own category/tag pages

7. ForuMatrix

ForuMatrix is a news posting site.The posts you will make, will display 100% your Adsense Banner. No time limits or banner rotations. It’s simple, your Posts with your banners always

8. Flixya

Flixya is a video sharing site.Start sharing your videos from Youtube, Google Video, Daily Motion, and other video sharing sites. Our revenue share program is split 50-50. You will make 50% of the Google Adsense revenue generated by the videos you submit. The more traffic your video drives, the more ads will be displayed, and the more money you will make.

9. Swicki

Swicki is a site that allows you to create custom searchesAfter you have saved your ad program preferences, ads will immediately begin appearing on your swicki’s results pages.For each active ad program on your swicki, you’ll be credited with 50% of the ad impressions and clicks. The balance will be credited to Eurekster.

10. Senserly

Senserly.com is a content hosting websiteSenserely.com is to provide a place for honest Google AdSense publishers to legitimately increase their daily earnings. As soon as you register, this basically becomes your website, with your AdSense blocks displayed next to your content, and you'll be able to write articles, reviews, and stories about your knowledge and experience with AdSense or any topic you feel confortable with, as well as read, ask questions, and exchange information with other AdSense publishers.

2006-09-08T08:34:00.000-07:00

Adsense and Adwords : Make money with adsense using adwords

Now theres probably more than a few of you out there who perhaps know what one of the two are but not both and Im guessing that many of you dont know how you can tie these two systems together in an attempt to make money well dont worry - that’s what I’m going to explain today.

Click here to know how to Earn By blogging for free

To start at the start:

Q. What is Adsense?
A. Adsense is Googles name for the system that puts context sensitive ads on to your web pages (if youve included their script code). The idea behind this system is that if you run a site that has content on subject cars then the adsense adverts should be on the subject of cars not DIY or Mortgages.

Q. Why would I be interested in letting Google put adverts on my website?
A. Because you get paid per click, not per result but by click. Payments range from a few cents to over $10 a click pretty compelling reason.

So, in simple terms you now have an overview of adsense (please read the rest of the article before disappearing to register for an account).

Q. What is Adwords?
A. Adwords is the opposite of adsense, it is in fact Googles system for allowing you to advertise on other peoples websites (using adsense as the delivery mechanism).

Q. Why would I want to pay Google to advertise my site?
A. There are many reasons why you might want to pay Google to advertise your site

Your site is brand new and not indexed yet
You seem to be getting little or no traffic from the search engines
You want pre-qualified traffic for your service or product
You want to make money with adsense
Ill be explaining that last point in detail so dont worry.

It is worth considering those first three reasons in a little more detail (because they probably dont make immediate sense to anyone whos not overly familiar with internet marketing).

Site Indexing. When you have a brand new site that youre really happy with and want to share with the world you need to let people know its there. This is done in many ways such as link exchanges, banner ads, email, etc.

However one of the cheapest ways of getting the word out, if youre not bothered about speed, is to get indexed by the search engines (visited by and then added to their database). This will obviously involve a large search engine optimisation effort from you and be an ongoing process (because your competition will be doing the same). This means that when people search for a certain word or phrase you might be seen (depends on your SEO).

Traffic If you are competing in a very crowded arena it might be hard or impossible for you to get on the first page of Yahoo/Googles results for your chosen words or phrase, an example of this would be the health and wellness market there are over 120 million websites out there and some of them are VERY well done so how are you going to beat them?

Pre-Qualified Traffic Traffic to a website is said to be pre-qualified if it has come from an advert for your subject area, a search engine search for your keyword/phrase or from a mailing list. By this example people who read my newsletter may be considered as being pre-qualified traffic on the subject of starting/improving an online business.

Now that you have a basic understanding of what they are you may have guessed how people try to make money with them, but Ill explain anyway (just to make sure were all on the same page).

We buy cheap words in Adwords and display Adsense adverts for expensive words

You may think that this is an easy exercise but believe me its not.

Lets have a look at how this works in reality note that word, not in our dreams, how does it ACTUALLY work.

If we develop a website with the keyword ‘Mortgage’ in mind (because we are selling information or products within this subject area) then from the screen shot below we see that to advertise with the keyword ‘Mortgage’ it will cost a fortune! (screen shot taken from google adsense - these figures change daily - this is purely as an example)

We can see that the average price per click is $12.78 - this is just for one click, not for a sale but just a visitor having clicked you advert to get to your site - and that’s if we bid just over $39 a click, if you bid less you get less (if you bid 20 you get 2,400 hits and they cost $9.27).
Obviously the adsense vendor site will not see anything like this amount of money (Google doesn’t say what portion of the advertiser money you will actually get).

So if you know that these keywords are really expensive (and there are keywords that cost up 8 times this value) the question should come to mind - how much could I make with an information site on this subject?

Well lets see.
If we assume that you want to target expensive words with cheap words you might use the following:

As you can see we have selected three ‘cheap’ phrases that will deliver targetted visitors (remember that this is only an example - don’t rush off and do this as you will lose a shed load of money!).
So from the example above we see that for a total cost of $40 we can get 76 visitors and if we assume that the ‘mortgage’ keyword pays $1 a hit then we’ll be in profit by $36 a day.

Isn’t that nice, not a quick way to get rich but free money ……………………dear sweet Jesus, if only it were that simple!
This is why I said DON’T rush off and implement this example.

If this was all there is to it there would be a lot more millionaires out there. There is one aspect of this example that has not been covered. We’ve assumed that everyone seeing the advert for the cheap keywords will want to click on the more expensive keyword adverts - they don’t and they wont.

In general terms a good conversion rate for adsense is 5% (this is considered a GOOD conversion rate), so lets have a look at that example again.

Total hits = 76
Cost per hit = $0.53
Price per expensive hit = $1
Click through rate (CTR) 5%

hits * ctr * $1 = $3.80
Cost - profit = Bugger!

Oops! - you just emptied your bank account.

As yo can see from this example it’s only when you sit down and really work out what everythings worth that you realise that you can lose big time.
So, this example shows you how NOT to do it, it doesn’t mean that in general it doesn’t work, it does mean that you need to carefully select you keywords (the ones you’re paying for and targetting) and develop a site for them.

This then begs the question How do you go about choosing the right keywords and markets?
There are a couple of ways of doing this, first you can sit down and think of a few areas that seem to be really popular, for example mortgages, loans, forex trading. You can then go to somewhere like word tracker (they have a free trial service via our link - top right, completely free) which you can use to see how many people are actually searching for a given phrase - this then will tell you if there is sufficient interest to make it worth while. You then go and create your site and content.
this then allows you to zoom in on one particular area, one niche if you like - but there is a better way.

The second way of getting yourself up and running with a money making adsense campaign is quicker and easier.
You start by going out and finding all of the public domain articles that you can and saving them to your hard drive - ensuring that you also save the authors ID and link text (fair is fair). Once you have a reasonable collection of documents you then apply them to you web page (you have a single page and just save multiple copies of it with different names using the free content).
Each one of these pages should have your adsense account script embedded and then it’s just a case of getting indexed.

For both of these methods you still need to perform your own search engine optimisation.

This of course is also not an over night solution.
if you are the impatient type you get yourslf a piece of software that will take your content and mass produce web pages for you and perform the required search engine optimisation for you (so in other words a turn key solution). This then leaves you with only the task of getting a domain name and hosting account to perform manually.
This solution can obviously be expanded upon to include many different niche areas within one site, thus ensuring that the software does all of your SEO across the entire site and that all of your pages get listed.

Once you have your site completely up and running you can simply buy some very cheap pay per click advertising to get pre targetted traffic to your niche pages (doesn’t have to be from Google - can be from findwhat or another smaller service or a big boy like overture).

For the impatient amongst you there might still be the question of cost, i.e. what does one of these all singing all dancing solutions cost? Simply put it depends, I know that there are a variety of solutions out there ranging from $50 a month up to $150 a month - and these are effectively rental systems, these systems have a variety of functionality but none seem to auto SEO for you.
If this strikes you as an interesting way to make money - but you don’t want to shell out on expensive software, or worse still ‘rent’ software, you might like to consider the ‘Cash Sense’ system (which is in beta test at the moment).

More information on Cash Sense is available at http://www.Cash-Sense.com
Until the next time, have fun.

Disclaimer: Adsense and Adwords are copyrighted trademarks of Google, adwords figures are shown here as an example only.