Many of us small-time amateurs get into the blogging for profit game because of the big frog in the advertising puddle, Google AdSense. AdSense is a very interesting and valuable tool in any blogger’s arsenal. It costs nothing to join, has no monthly maintenance or carrying charges and can work for virtually any blog or conventional website.
Of course it is also the tool many beginning bloggers love to hate, because AdSense will not produce much in the way of income unless you learn how to use it wisely. There are probably a thousand times more bloggers earning pennies per day from AdSense than there are earning even a few dollars a day … but that does not have to be the case.
It is not the tool, however that is at fault. In spite of articles you read every few weeks about the demise of AdSense it is still a very viable tool and profitable to both Google and to many bloggers, including me.
So how do you move from pennies per day to dollars per day? One key is, you have to understand how AdWords work. The only reason AdSense exists is to provide display area and “eyeballs” for Google AdWords customers. Think of AdSense as the paper that newspaper ads are printed on … AdWords are the advertisements themselves that the newspaper sells in order to earn money to produce the newspaper.
So how do you learn AdWords? Well you could just open an AdWords account and start spending money for ads to teach yourself how it works … but I don’t recommend that course of action.
Instead, take advantage of valuable and often free resources from experts in the field. My friend Eric Giguere has been wring about and earning money from AdSense for years. Along the way he’s learned a lot about AdWords. Today Eric announced a freebie book detailing some of his knowledge. As with much of Eric’s work I am sure he could have packaged this as a “for sale” eBook, but he has chosen to give the book away. Take advantage. You can’t beat the price and the understanding you gain will be valuable even if you never buy an AdWords ad in your career.
Sunday, October 05, 2008
Saturday, October 04, 2008
AdSense Keywords
When someone asks "What are good AdSense keywords?" they are really asking about the best keywords to optimize their pages with which have AdSense ads on them. Success with AdSense is all about driving traffic to niche websites. The chosen keywords to optimize the site's pages with will make or break efforts to earn income from Adsense.
Success requires choosing a niche area without too much competition. Yet, the niche must have enough interest to insure there are sufficient numbers of searches. Many people choose niches which are simply too competitive to ever have a chance of being ranked on the first page of search engine results. This is the most common mistake made when creating AdSense sites.
AdSense keywords for a given niche must allow the site owner to rank his or her pages on the first or second pages of Google and/or Yahoo search result pages. The best way to find these AdSense keywords is to brainstorm with the many free keyword tools available online. I have found even the free versions to be of great help for discovering AdSense keywords which can be used to optimize pages with. I particularly like the Google keyword tool. Simply do a search for "keyword tool" in Google and it is usually the first result.
When you find possible keywords, they should be checked in a Google search with quotes around them. Notice the number of total sites with that keyword in the content. For example, if there are 500,000 other sites with that keyword, it is probably too competitive of term for you to ever get traction with. On the other hand, if the AdSense keyword shows only 5,000 other sites, it can be very easy to rank well in the search engines.
Success requires choosing a niche area without too much competition. Yet, the niche must have enough interest to insure there are sufficient numbers of searches. Many people choose niches which are simply too competitive to ever have a chance of being ranked on the first page of search engine results. This is the most common mistake made when creating AdSense sites.
AdSense keywords for a given niche must allow the site owner to rank his or her pages on the first or second pages of Google and/or Yahoo search result pages. The best way to find these AdSense keywords is to brainstorm with the many free keyword tools available online. I have found even the free versions to be of great help for discovering AdSense keywords which can be used to optimize pages with. I particularly like the Google keyword tool. Simply do a search for "keyword tool" in Google and it is usually the first result.
When you find possible keywords, they should be checked in a Google search with quotes around them. Notice the number of total sites with that keyword in the content. For example, if there are 500,000 other sites with that keyword, it is probably too competitive of term for you to ever get traction with. On the other hand, if the AdSense keyword shows only 5,000 other sites, it can be very easy to rank well in the search engines.
Friday, October 03, 2008
Tips to Boost Your Google Adsense CTR
I've been an Adsense publisher for some time now, and I would like to share 5 Adsense techniques that helped me increase my monthly Adsense income. Hopefully these tips will work for you, too.
1. Blend your Ad background with your content. Nothing turns off a visitor more than a page that's full of loud ads. Take a calmer approach to your advertising, and make your Adsense ads look like relevant, helpful content instead of instant money makers.
2. Stay away from the Default Adsense Template. As web surfers, we all have become oblivious to the default Google Adsense layout. Alter your palette, and bring an original look to your site's Adsense units.
3. Use Blue Links. Ever since the internet was born, visitors clicked on blue links. Everyone's used to it. So stick with the blue links, and test lighter/darker versions of them.
4. Use fewer Adsense Units. When I switched from 3 adsense units to 2, I experienced a quick boost in CTR. Many of your Adsense units go unnoticed, which hurts CTR and CPM. Experiment with few Adsense units, and see if it helps your CTR or not.
5. Test, Test, Test. This is the most important concept of all. Never get too complacent with your CTR. You can probably always do better. Always use channel tracking to follow your changes. Keep testing and tweaking, and so enough you will find the best Adsense recipe for your websites.
Try out these 5 Adsense tips, and develop your own action plan when adding Adsense to your web pages. Believe me: small changes can translate into huge gains in incomes. So stick at it, stay positive, and never give up.
1. Blend your Ad background with your content. Nothing turns off a visitor more than a page that's full of loud ads. Take a calmer approach to your advertising, and make your Adsense ads look like relevant, helpful content instead of instant money makers.
2. Stay away from the Default Adsense Template. As web surfers, we all have become oblivious to the default Google Adsense layout. Alter your palette, and bring an original look to your site's Adsense units.
3. Use Blue Links. Ever since the internet was born, visitors clicked on blue links. Everyone's used to it. So stick with the blue links, and test lighter/darker versions of them.
4. Use fewer Adsense Units. When I switched from 3 adsense units to 2, I experienced a quick boost in CTR. Many of your Adsense units go unnoticed, which hurts CTR and CPM. Experiment with few Adsense units, and see if it helps your CTR or not.
5. Test, Test, Test. This is the most important concept of all. Never get too complacent with your CTR. You can probably always do better. Always use channel tracking to follow your changes. Keep testing and tweaking, and so enough you will find the best Adsense recipe for your websites.
Try out these 5 Adsense tips, and develop your own action plan when adding Adsense to your web pages. Believe me: small changes can translate into huge gains in incomes. So stick at it, stay positive, and never give up.
Thursday, October 02, 2008
Earn Money From Adsense Using Free Tools
There is really no doubting that there are amazing incomes currently being made on Google Adsense and the really interesting thing is that even relatively small sites and blogs are finding new ways to make money from their Adsense sites every day.
Actually there are a lot of increasingly creative ways to make money and maximize on Adsense earnings that are being discovered and also being put to use every day. And what’s even more fascinating is the fact that most of these tools being used don’t cost anything. They are actually free. Here are 7 of the most effective currently being used.
a) Ways to make money from Adsense by Distributing articles through ezine and article announcement lists
Some of the most effective methods ways to make money from Adsense clicks involve the simple step of just increasing the volume of targeted traffic to a site. One of the ways of doing this is by distributing interesting content to ezine lists and article announcement lists. It is not too difficult to quickly build a list that reaches a million or so email boxes and can thus give a lot of visibility and drive tons of highly targetd traffic to your Adsense site or sites. Probably the most popular place for doing this is at Yahoo groups, but there are a few others that you can find easily by using your favorite search engine.
Success here depends on three main factors. Firstly you should be careful to join article announcement lists and ezine lists that are as relevant as possible to your subject matter and offering. Secondly your headline has to be a killer headline that will grab readers by the scruffs of their necks and force them to open your email message amongst the dozens or even hundreds of others they receive daily. It goes without saying that the content must meet the promise of your sensational headline. Anything less will cause annoyance and leave all those potential visitors to your Adsense site feeling cheated. And believe me, you don’t want to cause this sort of reaction because it is definitely not one of the ways o make money from Adsense or any other program for that matter. Thirdly, you will need the sort of resource box in all your articles that will leave most of your readers with no option but to visit your Adsense site.
Within a very short of consistently applying this technique, my daily Adsense earnings increased seven-fold.
b) Ways to make money from Adsense by Distributing free articles to high traffic article sites
Some people find the recent trends that have seen an increase in article sites surprising. I don’t. The net is primarily an information-seeking tool. Anything that will help improve the search and quality of information will greatly benefit the people making that effort.
Some of the older article directories receive very high traffic, mainly from web masters and site owners seeking quality free content for their sites. So apart from the immediate exposure these sites also guarantee plenty of future targeted traffic to your site, when folks find your articles useful enough to re-post at their sites.
The more new articles you release to these sites every week, the more targeted traffic your Adsense sites will receive. This is in fact one of the most effective ways of making money consistently from Adsense clicks. One of the reasons for this is that targeted traffic will tend to spend more time at your site or sites, and the more time they spend, the higher the chances that they will click one one of the Adsense ads posted there.
c) Ways to make money from Adsense by Using Articles And A Viral Marketing Website
Any online marketing technique that involves the use of referral marketing or viral marketing automatically has a huge chance of being a success. The net is ideal for viral marketing and in fact gives any viral marketer huge leverage. Viral marketing or referral marketing is one of the most effective ways to make money online. Just ask Bill Gates.
When Gates was trying to play catch up on the Internet after an earlier mistake of underestimating the future importance of the net, he launched his Hotmail free email service when rivals like Yahoo already had millions of users. He decided to use a simple referral marketing technique. Every Hotmail message that went out had a brief signature at the end requesting the recipient to sign up for their free Hotmail account. Within a few short months, Hotmail had millions of users. And there are many other amazing stories which viral marketing boasts of on the net.
There is one of the very simple ways to make money from Adsense by going viral. Sign up at a leading viral marketing site. You will automatically get your own viral site. You can then use some of your articles to point people to your viral site. The way these sites work is that anybody who signs up at your site will have to visit your Adsense site if you register it at the site. So within a very short time you will be driving thousands of visitors to your Adsense site.
Find more details on this at my blog whose address you'll find in the resource box below.
Admittedly this traffic is less targeted. Still the huge potential and possible numbers you are able to receive using this free tool more than makes up for this.
d) Ways to make money from Adsense With Your Email signature
People greatly underestimate the power and potential effectiveness of a simple email signature as one of the ways to make money online. Actually this is a viral marketing method because emails get forwarded all the time and are even copied to several other people sometimes.
Do not waste another minute. Go to all your email accounts right now and create a signature that points to your Adsense site or sites.
Writing effective email signatures is a skill that you will have to develop, but I have found that using famous quotes is more effective than a straight advertising message. Always remember that people hate to be advertised to online.
e) Ways to make money from Adsense By Asking Questions At Discussion groups
I recently had an interesting conversation with a young Internet and computer techie. He asked me whether there were quick ways to make money online by answering technical questions and helping people to solve their computer and web-related problems. My answer was that there were many discussion groups where participants would get these answers for free. I advised him that he had a better chance of making money by making use of this free advice available online rather than by trying to sell his own advice.
There are tons of online discussion groups where leading world experts will answer your questions and give you valuable insight for free. It is amazing why most people do not think of using these online forums to learn as much as they can about the most effective ways of making money from Adsense.
These forums can easily be found through you favorite search engine.
f) Ways to make money from Adsense By Bartering your online skills for valuable Adsense keywords
In the old days, before the invention of money, if somebody needed something, the first question they asked themselves was; “What is it that I already have that I can exchange for what I need? Barter trade seems to have been forgotten but it is a very powerful method of trading. More so online where people have plenty of skills but are slow to trust others enough to send them money for an item they need.
You can barter whatever it is you have, your skills, products or services, and exchange them for genuine valuable Adsense keywords. Valuable Adsense keywords are the most effective way for a small site with low traffic to earn big cash from Adsense. And you can do this barter trade on an ongoing basis so that you always have a constant supply of valuable Adsense keywords which you can use at your site or blog as one of the ways to make more money from Adsense.
g) Ways to make money from Adsense By Sending Teaser Emails
To Everybody In Your Inbox And Also To Your Opt-in Email List
Most of us receive tons of email in our inbox every day. You’ll be surprised at the huge number of people you know by simply going through your email inbox. No matter how good your spam filters are, you are also bound to be receiving more than your fare share of SPAM or unsolicited email. All this is “gold” lying in your email inbox and there are ways to make money using these emails. All you need to do to process the emails into pure gold is to send out “teaser emails about the most interesting aspects of content at your site. The whole objective of teaser emails is to get people to visit your site. For instance if I were to send out teaser email on this content here is how I would construct it;
Actually there are a lot of increasingly creative ways to make money and maximize on Adsense earnings that are being discovered and also being put to use every day. And what’s even more fascinating is the fact that most of these tools being used don’t cost anything. They are actually free. Here are 7 of the most effective currently being used.
a) Ways to make money from Adsense by Distributing articles through ezine and article announcement lists
Some of the most effective methods ways to make money from Adsense clicks involve the simple step of just increasing the volume of targeted traffic to a site. One of the ways of doing this is by distributing interesting content to ezine lists and article announcement lists. It is not too difficult to quickly build a list that reaches a million or so email boxes and can thus give a lot of visibility and drive tons of highly targetd traffic to your Adsense site or sites. Probably the most popular place for doing this is at Yahoo groups, but there are a few others that you can find easily by using your favorite search engine.
Success here depends on three main factors. Firstly you should be careful to join article announcement lists and ezine lists that are as relevant as possible to your subject matter and offering. Secondly your headline has to be a killer headline that will grab readers by the scruffs of their necks and force them to open your email message amongst the dozens or even hundreds of others they receive daily. It goes without saying that the content must meet the promise of your sensational headline. Anything less will cause annoyance and leave all those potential visitors to your Adsense site feeling cheated. And believe me, you don’t want to cause this sort of reaction because it is definitely not one of the ways o make money from Adsense or any other program for that matter. Thirdly, you will need the sort of resource box in all your articles that will leave most of your readers with no option but to visit your Adsense site.
Within a very short of consistently applying this technique, my daily Adsense earnings increased seven-fold.
b) Ways to make money from Adsense by Distributing free articles to high traffic article sites
Some people find the recent trends that have seen an increase in article sites surprising. I don’t. The net is primarily an information-seeking tool. Anything that will help improve the search and quality of information will greatly benefit the people making that effort.
Some of the older article directories receive very high traffic, mainly from web masters and site owners seeking quality free content for their sites. So apart from the immediate exposure these sites also guarantee plenty of future targeted traffic to your site, when folks find your articles useful enough to re-post at their sites.
The more new articles you release to these sites every week, the more targeted traffic your Adsense sites will receive. This is in fact one of the most effective ways of making money consistently from Adsense clicks. One of the reasons for this is that targeted traffic will tend to spend more time at your site or sites, and the more time they spend, the higher the chances that they will click one one of the Adsense ads posted there.
c) Ways to make money from Adsense by Using Articles And A Viral Marketing Website
Any online marketing technique that involves the use of referral marketing or viral marketing automatically has a huge chance of being a success. The net is ideal for viral marketing and in fact gives any viral marketer huge leverage. Viral marketing or referral marketing is one of the most effective ways to make money online. Just ask Bill Gates.
When Gates was trying to play catch up on the Internet after an earlier mistake of underestimating the future importance of the net, he launched his Hotmail free email service when rivals like Yahoo already had millions of users. He decided to use a simple referral marketing technique. Every Hotmail message that went out had a brief signature at the end requesting the recipient to sign up for their free Hotmail account. Within a few short months, Hotmail had millions of users. And there are many other amazing stories which viral marketing boasts of on the net.
There is one of the very simple ways to make money from Adsense by going viral. Sign up at a leading viral marketing site. You will automatically get your own viral site. You can then use some of your articles to point people to your viral site. The way these sites work is that anybody who signs up at your site will have to visit your Adsense site if you register it at the site. So within a very short time you will be driving thousands of visitors to your Adsense site.
Find more details on this at my blog whose address you'll find in the resource box below.
Admittedly this traffic is less targeted. Still the huge potential and possible numbers you are able to receive using this free tool more than makes up for this.
d) Ways to make money from Adsense With Your Email signature
People greatly underestimate the power and potential effectiveness of a simple email signature as one of the ways to make money online. Actually this is a viral marketing method because emails get forwarded all the time and are even copied to several other people sometimes.
Do not waste another minute. Go to all your email accounts right now and create a signature that points to your Adsense site or sites.
Writing effective email signatures is a skill that you will have to develop, but I have found that using famous quotes is more effective than a straight advertising message. Always remember that people hate to be advertised to online.
e) Ways to make money from Adsense By Asking Questions At Discussion groups
I recently had an interesting conversation with a young Internet and computer techie. He asked me whether there were quick ways to make money online by answering technical questions and helping people to solve their computer and web-related problems. My answer was that there were many discussion groups where participants would get these answers for free. I advised him that he had a better chance of making money by making use of this free advice available online rather than by trying to sell his own advice.
There are tons of online discussion groups where leading world experts will answer your questions and give you valuable insight for free. It is amazing why most people do not think of using these online forums to learn as much as they can about the most effective ways of making money from Adsense.
These forums can easily be found through you favorite search engine.
f) Ways to make money from Adsense By Bartering your online skills for valuable Adsense keywords
In the old days, before the invention of money, if somebody needed something, the first question they asked themselves was; “What is it that I already have that I can exchange for what I need? Barter trade seems to have been forgotten but it is a very powerful method of trading. More so online where people have plenty of skills but are slow to trust others enough to send them money for an item they need.
You can barter whatever it is you have, your skills, products or services, and exchange them for genuine valuable Adsense keywords. Valuable Adsense keywords are the most effective way for a small site with low traffic to earn big cash from Adsense. And you can do this barter trade on an ongoing basis so that you always have a constant supply of valuable Adsense keywords which you can use at your site or blog as one of the ways to make more money from Adsense.
g) Ways to make money from Adsense By Sending Teaser Emails
To Everybody In Your Inbox And Also To Your Opt-in Email List
Most of us receive tons of email in our inbox every day. You’ll be surprised at the huge number of people you know by simply going through your email inbox. No matter how good your spam filters are, you are also bound to be receiving more than your fare share of SPAM or unsolicited email. All this is “gold” lying in your email inbox and there are ways to make money using these emails. All you need to do to process the emails into pure gold is to send out “teaser emails about the most interesting aspects of content at your site. The whole objective of teaser emails is to get people to visit your site. For instance if I were to send out teaser email on this content here is how I would construct it;
Wednesday, October 01, 2008
Maximize your AdSense earnings
you heard the reports about guys who pull down thousands of dollars a month with Google AdSense? Have you heard the stories about 10% click through rates and $1-$5 earnings per click? Have you ever wished you could figure out how they do it and start making real profits with AdSense? If so, prepare for a great ride, because I’m going to show you how it’s done…
Google Adsense is a powerful online advertising program that involves a massive network of literally millions of websites. The program was first designed to run only text-based ads in a variety of sizes, but has now expanded into image-based ads as well. The text ads have been so successful because they are usually highly relevant to the subject matter of the site upon which they are displayed.
Google’s Adsense is also one of the most powerful weapons in website publisher’s arsenal. It enables you to monetize your sites easily and if used properly can generate a very healthy income. However, if you’re not using it properly and maximizing the income you squeeze from it, your leaving money on the table a€” something we all hate doing.
In order to maximize your AdSense earnings, you need five things:
The first order of business to make the most money with AdSense is to get your Click through Rate (CTR) up. It doesn’t matter how much traffic you have or how high you’re Earnings per Click (EPC) is if people aren’t clicking on the ads!
The words you choose to use on your AdSense pages are incredibly important!
They are important because AdWords advertisers bid on very specific keywords for their advertisements, and some of those keywords have much higher bid values than others. If your subject matter is generally the same, but those specific keywords are not on your page, you’ll get the lower paying ads showing up in your AdSense blocks.
Content
Writing content rich, keyword targetted articles is important, and I encourage you to do this daily. But to get started on the road to AdSense , you need a boost to get you going: a boost of THOUSANDS of articles ready for you to place your AdSense code on them and upload to your website!
Google Adsense is a powerful online advertising program that involves a massive network of literally millions of websites. The program was first designed to run only text-based ads in a variety of sizes, but has now expanded into image-based ads as well. The text ads have been so successful because they are usually highly relevant to the subject matter of the site upon which they are displayed.
Google’s Adsense is also one of the most powerful weapons in website publisher’s arsenal. It enables you to monetize your sites easily and if used properly can generate a very healthy income. However, if you’re not using it properly and maximizing the income you squeeze from it, your leaving money on the table a€” something we all hate doing.
In order to maximize your AdSense earnings, you need five things:
- the right ad format and placement,
- the most valuable keywords to target,
- lots and lots of targeted content,
- relevancy of your websites,
- better statistical tracking that Google will EVER give you.
The first order of business to make the most money with AdSense is to get your Click through Rate (CTR) up. It doesn’t matter how much traffic you have or how high you’re Earnings per Click (EPC) is if people aren’t clicking on the ads!
- In order to maximize your AdSense click through rates (CTR), there are five rules you must do:
- Use the one ad format which outperforms the rest by far. Use the 250 x 250 rectangle format.
- Put your ads in the best location on the page (and it’s not where most AdSense publishers are putting their ads).
- Use the right color combinations that will keep your visitors from ignoring the ads because of “banner blindness”.
- Make the background color of the ad the same as the background color of your site, or as close to it as possible.
- Make the ads borderless by setting the border color to be the same as the background color of the ad.
The words you choose to use on your AdSense pages are incredibly important!
They are important because AdWords advertisers bid on very specific keywords for their advertisements, and some of those keywords have much higher bid values than others. If your subject matter is generally the same, but those specific keywords are not on your page, you’ll get the lower paying ads showing up in your AdSense blocks.
Content
Writing content rich, keyword targetted articles is important, and I encourage you to do this daily. But to get started on the road to AdSense , you need a boost to get you going: a boost of THOUSANDS of articles ready for you to place your AdSense code on them and upload to your website!
Tuesday, September 30, 2008
Google Analytics: Make the most out of it
Google Analytics is an incredible tool. With Google Analytics, you can decide exactly what you want to measure on your site. This tool is easy to personalize and get working for you exactly the way that you want.
This is a tool which puts you in control; letting you decide on the specific goals and objectives of the measurements you want from the system. If you only need to know who your visitors are and how they found you, Google Analytics can certainly do that. But the real value of this tool is that you can define whatever filters will best help to analyze the traffic going to your site.
What does all of this mean for you? Let’s have a more in depth look to give you a better understanding of how exactly Google Analytics works for you. Google allows you to set all of the specific objectives to pinpoint what you are trying to do in many aspects of website management.
Objective: The big picture – what do you want from the visitors to your site? What is your site’s purpose; and how can you work with your visitors to achieve that purpose?
If your site is an e-commerce site the answer is simple – you want to sell things and make a profit. However, you will want to know what is selling (and what isn’t) to determine what you should sell more of and what it may be better to remove from your catalogue.
This would be an objective.
Goals: Objectives are the long term aspirations for your site, goals are short term ones. What do you need to do to hit your goal? Do you need to track visitors who enter from a certain page? Or is your goal to sell more of a particular item within a set time frame?
This is possible using Google Analytics. You can set these goals from within the application itself.
Specifics: Knowing your objectives and goals prepares you to really use the full power of Google Analytics. Specifics are the steps you need to take to make your goals and objectives a reality.
For instance, you can set up your dales page and a funnel (using Google Analytics for the funnel) to evaluate where traffic is coming to your site from. Google will be able to tell you where visitors enter and exit your site. This will give you an understanding of how people interact with your site and the kinds of responses your site tends to elicit in visitors. This in turn gives you the starting point you need to go to your pages and fine tune them in order to further your progress towards your goals.
Google has made it easy to set up. They’ll do the initial metrics and it’s all free!
You’ll need to add a little code to your webpages; if you aren’t tech savvy you can have your webmaster or an IT staffer take care of this part. As soon as the code is placed, Google Analytics will begin collecting stats – in a matter of days, you’ll be able to look at all manner of statistics about your site.
Once you’re comfortable with the user interface, you can set the goals and specifics for your site. You can access all of this data online; setting your parameters at any time you want.
One of the other many useful features of Google Analytics is the ability to set different sections or “profiles” of your site and watch them independently of others, which heps you to fine tune your site.
AdWords and Analytics
Google AdWords is a pay-per-click advertising program. You buy keyword-based ads, which you pay for only when someone clicks through to your site.
If you are already considering using AdWords (or already do so), you’ll be glad to know that Google Analytics interoperates with AdWords, giving you answers to questions such as: Is this ad working? Are these ads making me more money than they’re costing me? You can observe the usage patterns of users who click your ads and make a purchase and compare with those who come but don’t buy.
Signing up for AdWords is simple; you can use the same account name and password as for Google Analytics (namely, your gmail name and password if you have one). You can link these two accounts and import AdWords information into your Google Analytics account. This will let you watch what your visitors do and alter it if it isn’t working for you.
The developers at Google seem to always come up with the most useful (and usable) applications – Google Analytics is yet another killer app from Google.
This is a tool which puts you in control; letting you decide on the specific goals and objectives of the measurements you want from the system. If you only need to know who your visitors are and how they found you, Google Analytics can certainly do that. But the real value of this tool is that you can define whatever filters will best help to analyze the traffic going to your site.
What does all of this mean for you? Let’s have a more in depth look to give you a better understanding of how exactly Google Analytics works for you. Google allows you to set all of the specific objectives to pinpoint what you are trying to do in many aspects of website management.
Objective: The big picture – what do you want from the visitors to your site? What is your site’s purpose; and how can you work with your visitors to achieve that purpose?
If your site is an e-commerce site the answer is simple – you want to sell things and make a profit. However, you will want to know what is selling (and what isn’t) to determine what you should sell more of and what it may be better to remove from your catalogue.
This would be an objective.
Goals: Objectives are the long term aspirations for your site, goals are short term ones. What do you need to do to hit your goal? Do you need to track visitors who enter from a certain page? Or is your goal to sell more of a particular item within a set time frame?
This is possible using Google Analytics. You can set these goals from within the application itself.
Specifics: Knowing your objectives and goals prepares you to really use the full power of Google Analytics. Specifics are the steps you need to take to make your goals and objectives a reality.
For instance, you can set up your dales page and a funnel (using Google Analytics for the funnel) to evaluate where traffic is coming to your site from. Google will be able to tell you where visitors enter and exit your site. This will give you an understanding of how people interact with your site and the kinds of responses your site tends to elicit in visitors. This in turn gives you the starting point you need to go to your pages and fine tune them in order to further your progress towards your goals.
Google has made it easy to set up. They’ll do the initial metrics and it’s all free!
You’ll need to add a little code to your webpages; if you aren’t tech savvy you can have your webmaster or an IT staffer take care of this part. As soon as the code is placed, Google Analytics will begin collecting stats – in a matter of days, you’ll be able to look at all manner of statistics about your site.
Once you’re comfortable with the user interface, you can set the goals and specifics for your site. You can access all of this data online; setting your parameters at any time you want.
One of the other many useful features of Google Analytics is the ability to set different sections or “profiles” of your site and watch them independently of others, which heps you to fine tune your site.
AdWords and Analytics
Google AdWords is a pay-per-click advertising program. You buy keyword-based ads, which you pay for only when someone clicks through to your site.
If you are already considering using AdWords (or already do so), you’ll be glad to know that Google Analytics interoperates with AdWords, giving you answers to questions such as: Is this ad working? Are these ads making me more money than they’re costing me? You can observe the usage patterns of users who click your ads and make a purchase and compare with those who come but don’t buy.
Signing up for AdWords is simple; you can use the same account name and password as for Google Analytics (namely, your gmail name and password if you have one). You can link these two accounts and import AdWords information into your Google Analytics account. This will let you watch what your visitors do and alter it if it isn’t working for you.
The developers at Google seem to always come up with the most useful (and usable) applications – Google Analytics is yet another killer app from Google.
Monday, September 29, 2008
Different ways to Make $30 Per Day
When you know what to do – Adsense is quite easy to master. When I want to make about $30 to $35 daily on each site, I follow these Google Adsense tips:
Tip 1: Place Ads Above the Fold
When a page loads, what you see is called the fold. It is important to make sure that Adsense ads are visible without a person having to scroll down. The majority of people surfing the Net won’t waste their time with this and often do not scan below the fold.
Tip 2: Do Not Exceed Four Ads For Each Page
This tip does not refer to ad blocks, as I am speaking only about ads. Google has a knack for situating the best advertisements at the top of a page so the fewer ads you display, the more you will receive for each click.
Tip 3: Select Medium Rectangles
When showcasing three ads, I suggest using a rectangle that measures 250 x 250. You may also split test a larger rectangle, but I have found that the best results come with a rectangle of medium size.
Tip 4: Don’t Ignore the Power of Blending
You’ve probably already heard this before, but people are becoming increasingly blind to ads. If something looks like an advertisement, it has a good chance of becoming ignored. This means that your ads need to blend in with your website. I suggest using the same background color and the same size font. Also, blend in borders into the background. And…
Tip 5: Make Links Blue
It doesn’t matter what your text or background color is – Adsense links are blue. People view the color blue as a sign that a link is present. The whole point of this entire process is to get people to click on your links – especially when they are attached to Adsense.
Tip 6: Channel Set-Up
When possessing more than one ad unit for each page, make sure to set up a channel for each unit, but also remember not to exceed more than four ads per page. If there is only one ad unit on a page, create a channel for each. Channels are a good way to monitor which ads are making a profit and which ones do not.
Tip 7: Monitor CTR Progress
CTR (Click Through Ratio) is rather important to consider, as it showcases the amount of clicks that are divided by the number of page views. This number is then multiplied by 100. If one of your pages possesses a lower CTR than the rest, you may want to consider altering the content on the page. When following the before-mentioned suggestions, you should have established at least a 5 to 10% CTR. If this is not the case, you may want to reorganize your site.
Tip 8: Constantly Check Adsense Ads for Content Relevancy
At times, some irrelevant Adsense ads will make an appearance on your pages. If so, it is highly recommended to investigate the issue. Some people have found that they had to switch meta tags, while others learned that a single word in the content was influencing efficiency and effectiveness.
When I want to make at least $30 per site on a daily basis, these are the tips that I follow. While I can’t promise you that this will generate as much money as I make – I do know that it would be foolish to overlook these easy Adsense tips, as you stand to miss out on making a lot of money.
Tip 1: Place Ads Above the Fold
When a page loads, what you see is called the fold. It is important to make sure that Adsense ads are visible without a person having to scroll down. The majority of people surfing the Net won’t waste their time with this and often do not scan below the fold.
Tip 2: Do Not Exceed Four Ads For Each Page
This tip does not refer to ad blocks, as I am speaking only about ads. Google has a knack for situating the best advertisements at the top of a page so the fewer ads you display, the more you will receive for each click.
Tip 3: Select Medium Rectangles
When showcasing three ads, I suggest using a rectangle that measures 250 x 250. You may also split test a larger rectangle, but I have found that the best results come with a rectangle of medium size.
Tip 4: Don’t Ignore the Power of Blending
You’ve probably already heard this before, but people are becoming increasingly blind to ads. If something looks like an advertisement, it has a good chance of becoming ignored. This means that your ads need to blend in with your website. I suggest using the same background color and the same size font. Also, blend in borders into the background. And…
Tip 5: Make Links Blue
It doesn’t matter what your text or background color is – Adsense links are blue. People view the color blue as a sign that a link is present. The whole point of this entire process is to get people to click on your links – especially when they are attached to Adsense.
Tip 6: Channel Set-Up
When possessing more than one ad unit for each page, make sure to set up a channel for each unit, but also remember not to exceed more than four ads per page. If there is only one ad unit on a page, create a channel for each. Channels are a good way to monitor which ads are making a profit and which ones do not.
Tip 7: Monitor CTR Progress
CTR (Click Through Ratio) is rather important to consider, as it showcases the amount of clicks that are divided by the number of page views. This number is then multiplied by 100. If one of your pages possesses a lower CTR than the rest, you may want to consider altering the content on the page. When following the before-mentioned suggestions, you should have established at least a 5 to 10% CTR. If this is not the case, you may want to reorganize your site.
Tip 8: Constantly Check Adsense Ads for Content Relevancy
At times, some irrelevant Adsense ads will make an appearance on your pages. If so, it is highly recommended to investigate the issue. Some people have found that they had to switch meta tags, while others learned that a single word in the content was influencing efficiency and effectiveness.
When I want to make at least $30 per site on a daily basis, these are the tips that I follow. While I can’t promise you that this will generate as much money as I make – I do know that it would be foolish to overlook these easy Adsense tips, as you stand to miss out on making a lot of money.
Sunday, September 28, 2008
Tips For Using Google AdSense
What is AdSense? A program run by Google providing ads to be placed on your websites or blogs (you are called a publisher). When an AdSense ad is clicked by a visitor to your site, you get paid. AdSense is an easy way to monetize your blog. The ads are contextual, meaning they are relevant to the content of your site. The ads are provided by advertisers using Google’s AdWords program.
1 - Just Do It
All you need to get started is a website or blog with interesting content and a regular flow of traffic. Then you can get started. Google needs you. You have traffic coming to your site and they want a piece of your action. So, open an AdSense account with Google. It’s free, easy to apply and essential to your business partnership with Google. You are only allowed to have one account. Go to http://www.google.com/adsense and click on the big “Sign Up Now” button.
There is no complicated software to install. If you know how to cut and paste simple code into your website you can use AdSense.
2 - Comply
Read the Google Terms of Service (TOS) carefully. It’s important to understand the service guidelines and your responsibilities. Basically, the do’s and don’t’s of using AdSense. Find Google’s AdSense TOS (by country) here http://www.google.com/adsense/localized-terms
3 - Don’t Get Banned
Your AdSense income could become very important to you, so be very careful not to do anything to get your account banned. Of course, when you have read the TOS you’ll understand more, but put very simply here are some points to remember:-
- never click the ads on your own sites
- follow the guidelines about the number and type of ads you can have on your page
- follow the guidelines about placement of the ads, e.g., you can’t place an Adsense ad on a page without content, like a registration page or a page under construction
- remember that you can’t tell visitors to click on the ads
- you can’t entice visitors to click on the ads
- you can’t make any changes to the code generated by Google
- you can’t use other contextual ad providers on the same page as AdSense
- any automated method of ad clicking is banned
The aim is for your real visitors to click on ads which genuinely interest them.
4 - Use All The Options Google Provides
There is more to AdSense that you might think. The available formats are:-
- AdSense for Content
- Text Ads - various styles and shapes to fit the available “real estate” n your site. Ads “above the fold” (viewable without scrolling) often get more clicks.
- Image Ads - not as popular as text ads. You could try them out and see how they work for your site.
- Link units - like a list - in both vertical or horizontal formats.
- AdSense ads in RSS feeds - giving your subscribers another chance to click on an ad. Recently FeedBurner was acquired by Google. You must migrate your RSS feeds to Google to use this service.
- New - YouTube video with ads - providing both contextual content and ads in one go - you need to link your YouTube account with Google AdSense to use this service.
- AdSense for Search - you create a custom search engine - probably offering the most control over what your visitors can view.
- you decide how it looks (you can add your own logo and graphics)
- you decide what sites it searches
- you get paid when someone clicks on an ad
Use all the ad formats Google will allow. You can use 3 ad units, 2 AdSense for Search boxes and 1 link unit per page.
5 - Use Channels
Google provides channels as a way of tracking your AdSense income ad by ad. When you create an ad you can assign it a channel name. This helps you to determine which ads are making you the most money and gives you the chance to “fine tune” your ads to increase their click through rate (CTR) by seeing which ad formats, placement and colors are being clicked on most often.
6 - Ad Design
Match the colors of your ads to the colors of your site. This means you can get the ads to blend in with your other content, so it’s not so obvious that it’s an ad. The words “ads by Google” will still appear.
Select a background color to match your sites’ background, make the ad border disappear by choosing the same color. Select the title and text colors to match the heading and text colors used in your web pages. You can get exact matches by using hexadecimal color codes. Though if you color choice doesn’t provide enough contrast you may find Google will ignore your exact colors. What about the URL? The most recognized color for a clickable link is blue. So, don’t fight the habits of millions of people, use blue.
While using these Hot Tips will improve your AdSense income, it’s also vital to realize the quality of your sites content and the traffic volume are huge factors in establishing a viable AdSense income stream.
Thursday, March 06, 2008
AdSense The Money King Earn Maximum
Earning 5 digits income from Google AdSense per month. Is this possible? The answer is "Yes". There are some people earning 5 digits income from Google AdSense per month or some earn even more.
For example:
If we aim for 5 digits income per month from Google AdSense, we first aim for $10000.00 which is the lowest in 5 digits.
Calculation:
$10000.00/30days = $333.33 per day.
We will need to earn $333.33 per day to get $10000.00 per month. This is quite impossible to archieve. This is a tips from an AdSense PRO who earn 5 digits of income per month from Google AdSense. Follow it carefully:
It is very hard for us to predict how much we can earn from Google AdSense per month but we can track what is really helping our site to perform well in AdSense.
1. Visitors Response to the ads:
You will need to pick the topic you want to write very carefully. You will need to consider whether your visitors will click on the Ads showed on your site. For example: You wanted to put Ads on a Gaming site. This site will not perform well in AdSense as all the visitors to your site will tend to spend more times playing games and they probably will not even notice the Ads. So, Choose topic carefully before you start AdSense.
2. Ad format:
Ad format is important. There are some types of format that don't perform well. For example, Leaderboard and banners are not a good choice for AdSense Ads forma. This two formats are generating low earning according to statistic of Google. Large Rectangle and Skycrapper format are performing quite well. So, you can consider using these two formats in your site. You can try out different formats and track each format using channel.
3. Ad colors:
Sometimes ads blended into the contents of your site will work very good, but sometimes ads that contrast your site colors work best. This is very depending on the layout of your site. Anyway, you can still try out different colors of Ads on your site.
4. Number of ad units on a page:
We are allowed maximum of 3 ads, 1 ad links and 2 search box on a page.
*Don't exceed the maximum number of ads per page.
6. Smartpricing:
This is a big question mark about AdSense. This is their Secret . No one really knows how Google AdSense will priced the Ads on your site. It affect the price of Ads on your site very much. Google will tend to place the higher price Ads first.
For example:
The advertiser paid for $1.00/click. If your site is smartpriced then the cost per click may be lowered by Google($0.50). This means that they pay you less for every clicks.
Here is Google's explanation of smart pricing:
http://adsense.blogspot.com/2005/10/facts-about-smart-pricing.html
For example:
If we aim for 5 digits income per month from Google AdSense, we first aim for $10000.00 which is the lowest in 5 digits.
Calculation:
$10000.00/30days = $333.33 per day.
We will need to earn $333.33 per day to get $10000.00 per month. This is quite impossible to archieve. This is a tips from an AdSense PRO who earn 5 digits of income per month from Google AdSense. Follow it carefully:
It is very hard for us to predict how much we can earn from Google AdSense per month but we can track what is really helping our site to perform well in AdSense.
1. Visitors Response to the ads:
You will need to pick the topic you want to write very carefully. You will need to consider whether your visitors will click on the Ads showed on your site. For example: You wanted to put Ads on a Gaming site. This site will not perform well in AdSense as all the visitors to your site will tend to spend more times playing games and they probably will not even notice the Ads. So, Choose topic carefully before you start AdSense.
2. Ad format:
Ad format is important. There are some types of format that don't perform well. For example, Leaderboard and banners are not a good choice for AdSense Ads forma. This two formats are generating low earning according to statistic of Google. Large Rectangle and Skycrapper format are performing quite well. So, you can consider using these two formats in your site. You can try out different formats and track each format using channel.
3. Ad colors:
Sometimes ads blended into the contents of your site will work very good, but sometimes ads that contrast your site colors work best. This is very depending on the layout of your site. Anyway, you can still try out different colors of Ads on your site.
4. Number of ad units on a page:
We are allowed maximum of 3 ads, 1 ad links and 2 search box on a page.
*Don't exceed the maximum number of ads per page.
6. Smartpricing:
This is a big question mark about AdSense. This is their Secret . No one really knows how Google AdSense will priced the Ads on your site. It affect the price of Ads on your site very much. Google will tend to place the higher price Ads first.
For example:
The advertiser paid for $1.00/click. If your site is smartpriced then the cost per click may be lowered by Google($0.50). This means that they pay you less for every clicks.
Here is Google's explanation of smart pricing:
http://adsense.blogspot.com/2005/10/facts-about-smart-pricing.html
Google Adsense for better Money Making
Chances are, you've heard of Google; the enormously popular search engine that everyone is using these days. But did you know that there's a way Google can help you make money? It's true; and the best part is you won't have to do very much to make it work. That's the beauty of Adsense.
Google Adsense works on the principle of passive income. In other words, you will generate income with a minimal amount of active participation on your part. Think of it this way: Instead of having to do all of the cooking and cleaning yourself, imagine if you had a robot that could do it all for you, while you sat back and watched. Adsense works in a similar way, except instead of a cleaner house you get a fatter bank account. Sounds pretty nice, doesn't it? We will show you how to make passive income work for you.
The world's richest people all understand the concept of passive income. That's how they can jet-set off to fancy parties and exotic locales while their businesses continue to flourish. They have more than just crackerjack staffs and winning ideas. They have passive income on the payroll.
Once you've invested the small amount of time to learn about Adsense and set it up, all that is left for you to do is to sit back and watch as your bank account – or PayPal balance – increases.
What is Adsense, anyway?
In a nutshell, it's a fast and easy way for a website owner to make money through the placement of Google ads on their site. Adsense takes the guesswork out of ad placement, by choosing ads that relate very closely to the content on your site. You no longer have to search for relevant ads yourself; Google Adsense does the searching for you.
Without Adsense, you would have to spend countless hours searching for different ads for each of the pages on your site. All that searching could seriously eat into your golf time! With Adsense, you will be able to concentrate on providing your site's visitors with high-quality content.
The program rewards site owners for providing web surfers with interesting content. You will generate an income stream from your website or blog just by participating in the program. Some site owners have earned monthly incomes in the thousands of dollars! Even if your initial incomes are small, Adsense has the potential to earn your site a very comfortable second income stream. You'll even earn while you sleep! And if you own more than one site, the earning potential is just that much greater!
The way it works is this:
Google Adsense compensates the affiliate on a pay-per-click basis. Each time an ad is clicked, the advertiser pays Google a certain amount. After they have deducted their amount, Google will forward you the rest, usually on a monthly schedule. Do you want to earn money while you travel the world, play with your kids or simply take time out for yourself? That can be a reality with Adsense. With a simple set up and some tried-and-true strategies for taking full advantage of the program, you will soon see the dollars rolling in. So relax, put your feet up, and let Adsense work for you.
Google Adsense works on the principle of passive income. In other words, you will generate income with a minimal amount of active participation on your part. Think of it this way: Instead of having to do all of the cooking and cleaning yourself, imagine if you had a robot that could do it all for you, while you sat back and watched. Adsense works in a similar way, except instead of a cleaner house you get a fatter bank account. Sounds pretty nice, doesn't it? We will show you how to make passive income work for you.
The world's richest people all understand the concept of passive income. That's how they can jet-set off to fancy parties and exotic locales while their businesses continue to flourish. They have more than just crackerjack staffs and winning ideas. They have passive income on the payroll.
Once you've invested the small amount of time to learn about Adsense and set it up, all that is left for you to do is to sit back and watch as your bank account – or PayPal balance – increases.
What is Adsense, anyway?
In a nutshell, it's a fast and easy way for a website owner to make money through the placement of Google ads on their site. Adsense takes the guesswork out of ad placement, by choosing ads that relate very closely to the content on your site. You no longer have to search for relevant ads yourself; Google Adsense does the searching for you.
Without Adsense, you would have to spend countless hours searching for different ads for each of the pages on your site. All that searching could seriously eat into your golf time! With Adsense, you will be able to concentrate on providing your site's visitors with high-quality content.
The program rewards site owners for providing web surfers with interesting content. You will generate an income stream from your website or blog just by participating in the program. Some site owners have earned monthly incomes in the thousands of dollars! Even if your initial incomes are small, Adsense has the potential to earn your site a very comfortable second income stream. You'll even earn while you sleep! And if you own more than one site, the earning potential is just that much greater!
The way it works is this:
Google Adsense compensates the affiliate on a pay-per-click basis. Each time an ad is clicked, the advertiser pays Google a certain amount. After they have deducted their amount, Google will forward you the rest, usually on a monthly schedule. Do you want to earn money while you travel the world, play with your kids or simply take time out for yourself? That can be a reality with Adsense. With a simple set up and some tried-and-true strategies for taking full advantage of the program, you will soon see the dollars rolling in. So relax, put your feet up, and let Adsense work for you.
Tuesday, December 25, 2007
How To Get Maximum Out Of Your Blog Post
Internet users who have great desires to produce and publish their own private Internet page have to become educated about some important strategies that will help make it profitable and attractive to public audiences. In many cases, people have never designed a web site before and lack the experience that it takes to produce a popular web page that will generate a source of income. With a little bit of knowledge and education, however, first time web page designer will be able to create Internet sites that will help make them a lot of money.
Probably one of the simplest kinds of Internet pages to produce is called a blog, which basically shares topical information with Internet users. Blogs have become very popular throughout the last few years and the number of blogs that are published on the Internet each year continues to increase at a quick rate of speed. There are many things that blog owners have to consider if they want to be successful both financially and socially.
The primary objective of all blog producers should be to decide precisely how to build up the number of Internet guest traffic to the actual Internet site. One of the best ways of increasing traffic flow is through the effective use of search engines, which publish and advertise the most popular web sites on the Internet. In order to get a search engine to put your particular web site at the top of a visitor’’s search, there are a couple of things that must be done.
The most important part for Internet page producers to remember is the quality of the web page’’s content and what is published on it. The quality and effectiveness of a web site’’s content will determine if the online business is recognized by large search engines and therefore increase its amount of traffic flow. There are a few techniques that web site designers can use to increase their popularity to both search engines and Internet users.
Internet users should also remember that the type of text on an Internet page is very important. If you want your blog to be promoted by search engines, web page writers should use certain key words that visitors use to search the Internet. The titles and subtitles of the blog posts should also be carefully written so that it will have a higher probability of being promoted by search engines.
With each web page post that you produce on the Internet, it has to be very long and contain at least two hundred words. This allows search engines to pick up more of the keywords that Internet users will be looking for and will then link to your specific blog site. If your blog posts are too short, then there will not be enough information for the search engines to share with other people.
An additional and other crucial method that you can follow in order to get all you can out of your blog post is to attract the visitor’’s attention with your writing and also to give room for comments and debate. Provide your readers with articles that will make them want to say something and respond on your blog. The more responses and comments that are published on your blog the more popular it will become and more people will want to visit it.
Probably one of the simplest kinds of Internet pages to produce is called a blog, which basically shares topical information with Internet users. Blogs have become very popular throughout the last few years and the number of blogs that are published on the Internet each year continues to increase at a quick rate of speed. There are many things that blog owners have to consider if they want to be successful both financially and socially.
The primary objective of all blog producers should be to decide precisely how to build up the number of Internet guest traffic to the actual Internet site. One of the best ways of increasing traffic flow is through the effective use of search engines, which publish and advertise the most popular web sites on the Internet. In order to get a search engine to put your particular web site at the top of a visitor’’s search, there are a couple of things that must be done.
The most important part for Internet page producers to remember is the quality of the web page’’s content and what is published on it. The quality and effectiveness of a web site’’s content will determine if the online business is recognized by large search engines and therefore increase its amount of traffic flow. There are a few techniques that web site designers can use to increase their popularity to both search engines and Internet users.
Internet users should also remember that the type of text on an Internet page is very important. If you want your blog to be promoted by search engines, web page writers should use certain key words that visitors use to search the Internet. The titles and subtitles of the blog posts should also be carefully written so that it will have a higher probability of being promoted by search engines.
With each web page post that you produce on the Internet, it has to be very long and contain at least two hundred words. This allows search engines to pick up more of the keywords that Internet users will be looking for and will then link to your specific blog site. If your blog posts are too short, then there will not be enough information for the search engines to share with other people.
An additional and other crucial method that you can follow in order to get all you can out of your blog post is to attract the visitor’’s attention with your writing and also to give room for comments and debate. Provide your readers with articles that will make them want to say something and respond on your blog. The more responses and comments that are published on your blog the more popular it will become and more people will want to visit it.
Monday, July 23, 2007
Most Useful Adsense Tools
#10
Contextual Ads Preview/Comparison Tool
This tool is helpful in comparing AdSense ads to those of other advertisement vendors (Chitika, Yahoo). You also have the ability to customize the colors and view what ads a certain URL would be likely to display. It's a pretty solid tool when planning what type of advertisements you want to put on your page (especially if you are trying to decide which vendor to sign up with).
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#9
Blacklist
The Blacklist basically gives you a list of AdWord publishers that have very low payouts. It is a fact that ad space is valuable-- I would rather fill my ad space with 3 publishers offering $0.50 per click than 3 publishers offering 1 or 2 cents. By providing a list of provider domains to avoid, you can filter your ads and have a greater chance of having high-paying publisher ads displayed on your site. According its website, Blacklist works by:
"...providing you with list of most commonly filtered websites whose webmasters use AdWords to attract visitors for low price click so they can convert it to high price click on their own MFA (Made for AdSense) site(s). In order to STOP these type of actions going on your sites, all you need to do is to paste our specially generated list to your AdSense Setup -> Competitive Ad Filter list. Your revenue should substantially increase."
Nuff said.
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#8
AdSense Calculator
This is one of my favorite tools-- it allows you to quickly calculate how much you can make given daily impressions, CTR, and CPC. Although it’s certainly easy to calculate the values yourself, this is a resource you can use to quickly get that info. It computes daily, monthly, and yearly data for both clicks and earnings.
From their website:
"It also serves as a tool that will allow Google AdSense users to take their current statistics and get an idea of how much they can expect to see daily, monthly and yearly. As well as those who are considering implementing AdSense on their site what results they are likely to see."
For those out there who like to speculate ("hmmm, if I had 3000 impressions and a CTR of 2% and average CPC of 30 cents, what could I make...?") this is THE tool for you-- quick, simple, and easy to use.
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#7
AdSense Sandbox
"This is a handy little utility if you would like to see what sort of Google AdSense ads are based on content or keywords. "
This tool lets you see LOTS of ads that Adsense may be displaying on a site. Why is this good? Simply put, you can look at ads that show up for your competitor's site. And why is THAT good? You can use it to help out your own ad campaign.
For example, I know Plenty of Fish (the free dating site with the ugly site design) makes a TON of money from ads. Since my site, UpHook, is in the same general category, I can look at what ads are showing up for them and see if those same sites show up on mine. If not, then I know I'm not really competing against them; and I also know that their ads are probably worth more per-click than my ads. In addition, this also gives me a list of what websites I may be competing against. And keeping an eye on one's competition is a smart move.
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#6
Adsense Preview Tool (explorer)
This tool is very similar to the Sandbox. The difference is that you can generate a preview of what ads may be displayed on a page much easier. Rather than visiting a website, you can bring up a pop-up window full of ad samples by right clicking and selecting the preview tool from the pop-up window.
The upside: It's easy to access and gives good information (see Tool #7)
The downside: It's for Internet Explorer
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#5
Adsense Notifier (firefox)
This is an invaluable too for OC people who check adsense stats every 5 minutes. Checking adsense habitually is a painful process—its like watching grass grow. But this handy little extension makes it less of a headache. The Notifier can sit in the bottom of your browser window and displays whatever stats you want-- total clicks, daily earnings, impressions, CTR, etc. Wondering if you made any more money yet? You can find out with a quick glance. It’s highly configurable and can save you bunch of time.
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#4
Competitive Ads Filter
Now we're getting to the heavy hitters. This tool is actually part of the Adsense setup manager, so you have to already have an AdSense account to use it. You can use the ad filter to block specific ads from appearing on your pages. Simply give the filter a list of URLs and they are effectively prevented from displaying on your site/blog. This can be useful for a few reasons:
1- You can prevent competition form advertising on your site. This could directly benefit from you by helping to ensure that people stay on your site and not jump on the first ad offering the same thing your site does. Due to the targeted-advertisement nature of AdSense, if you have a service site there is a good chance that your competition will have ads showing up on your site all the time. For example, all the ads that show up on my site (free personals, etc) are for other sites offering dating and personals and matchmaking, etc. For some people this is bad-- but for others it can be a good thing.
2- You can prevent irrelevant ads from being displayed. I mentioned this in a previous blog post-- there are some cases where you want to get rid of ads that don't really correlate well with your site content. Remember, AdSense is just a software system-- it tries to determine what ads to serve up based on some site content. There is a chance that it can guess wrong. And when that happens, you can use the filter to help correct things. Have a site about dogs being cooler than cats but AdSense shows a bunch of ads about pro-cat books? Just chug the bogus cat sites into the filter and you'll be all set.
3- You can block publishers that have low-paying ads. This is helpful in making sure you get the best value for your space. Using the Blacklist tool to get a list of low-paying publishers and plugging their domains into your competitive ads filter can quite possibly earn you more money in the long run.
These are all good uses for the filter, however, there is a drawback to using this tool-- if you are trying to filter entire groups of content by using the filter, you will only see temporary results. As more sites pop up, you will likely have to keep updating the filter. This is why this tool is best suited for blocking sites that are in direct competition with yours.
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#3
Word Tracker
I know some people who swear by this tool. Although you have to sign up to get unlimited access to the service, the trial will probably give provide enough useful information for you to enhance your AdSense experience. Word Tracker pretty much tells you how often people search for a specific keyword. It can also estimate how many competing sites use those keywords. This is probably the best tool to use before deciding what content to include on your page. If there are a lot of competitors, it may be better to target one of the less-searched-for words. Chances are, you will be able to get indexed higher in a search engine for those terms as opposed to going head-to-head with the competition for the popular words.
Obviously, this can drive traffic to your site. Users are more likely to visit matches that show up within the first 2 or 3 pages of a Google search than they are to visit matches on page 87. Why not opt for being indexed in the first 1-50 matches? Sure, you will get less searches overall, but you will be much more visible.
According to their website:
"Wordtracker helps website owners and search engine marketers identify keywords and phrases that are relevant to their or their client's business and most likely to be used as queries by search engine visitors."
This tool is can be used for things other than AdSense. However, it just so happens that popular search keywords are also popular AdSense keywords. Go figure.
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#2
Overture Bidding Tool
This tool gives you both suggested keywords AND sample bid amounts given a target word. Although Overture is NOT the same as AdSense, the keywords are almost the same as those suggested when signing up for an AdSense account. In addition, I've found that the bids listed are pretty darn close to those offered by AdWords publishers. Using this tool, it would be trivial to build a list of high-paying keywords that you would want to make sure you use in your content.
If you ensure that mostly high-paying ads are displayed on your site, you will be getting the most out of your ad space. Think about it-- a user isn’t going to know how much each ad is worth before they click it. They are likely to click on almost any ad that appeals to them. Why not make sure that those ads will pay the most money? Using the Overture bidding tool to get other suggested keywords is also useful-- however, be careful not to saturate your page content with a bunch of keywords. This can make your site/blog look tacky. A few here and there should be enough for the AdSense spider to throw up high-paying ads. Combined with the Blacklist, this is an excellent tool to use as an alternative to the AdWords Bidding Tool.
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#1
AdWords Bidding Tool/Traffic Estimator
This is probably the most useful tool out there. The only drawback is that you must have an AdWords account to get access to the information. I would suggest getting AdWords anyway, since it gives you a good idea of what publishers go through and what options they have when creating ads.
This bidding tool is THE resource for figuring out what keywords result in the highest paying AdSense ads. It's quite possible that all those pages and blogs that list the Top X-number of highest paying AdSense keywords use the bidding information found through AdWords or Overture. As a site/blog owner, its important to know what words you might want to emphasize in your content.
The traffic estimator will take a set of keywords and tell you the estimated average CPC based on current publisher bidding statistics. Knowing that the estimated CPC of my keywords can pull ads paying between $3 and $8 on average, I know that I am in a very good position to make money from my AdSense advertising. Although these CPCs are average values, and I'm sure Google will only show those ads on very well-performing sites, it at least lets me know what I have to look forward to when I start bringing in a larger amount of traffic.
Google AdSense: Google’s Information and Tools
- Google AdSense FAQ
the Adsense support for official guidelines. - Google AdSense Help Page provides a very detailed FAQ about Google AdSense. Learn optimization essentials, how to design successful ads, savvy ad placement and how to use features wisely.
- Google Adsense Program Policies.
- Google AdSense Ad Formats
an overview. - Google AdSense Success Stories provided by Google itself. Many interesting insights in concrete decisions, which helped to increase Google AdSense revenues.
- Google AdWords: Keyword-Tool
The Keyword Tool generates potential keywords for your ad campaign and reports their Google statistics, including search performance and seasonal trends. Start your search by entering your own keyword phrases or a specific URL. You can then add new keywords to the green box at the right.
Related Articles
Things You Should Know About Google AdSense
- “AdSense Earning = Impression-count x Click-though-rate x Cost-per-click x smart-pricing-factor. Viewing your on website will not get you banned. Just make sure you don’t click on the ads.
- However, repeatedly reload your page to jack up page impressions can get you banned. Click-through-rate (CTR) is ratio of clicks per impressions. It can range from 0.1% to 30%, but most commonly around 1% to 10%.”
- “First impressions count: make sure the ad unit with the highest CTR is the first ad unit in the HTML code of your page. Keep in mind that the first ad unit in the source code is not always the first ad unit that your users will see when the page finishes loading in their browser.”
- “Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page. on pages where users are typically focused on reading an article, ads placed directly below the end of the editorial content tend to perform very well.”
- “Format is important for multiple ad units, display your ad units where repeat users will notice them, place a leaderboard immediately after the last post.”
- “The middle, above the fold location performs the best. Best performing ad format is the large rectangle, 336×280. So the wider ad formats are doing better than the other ones and the reason is that they actually take up fewer lines. And so with every additional line, you have a chance of losing that interested user.
- So the wider formats do best so specifically, the top three formats are the 336×280 that you see on the page; the 300×250 medium rectangle; and then the 160×600 wide skyscraper.
- We have a feature in the AdSense account where you are able to multi-select different color palettes that blend with your site to add some variety and freshness to the ads. And that also will help decrease ad blindness.”
- “The second most active placement in terms of click-throughs tends to be the right-hand rail or margin”. “Skyscrapers” and vertical banners do well when placed next to the content in the main body. Square and rectangle ads placed within the center column also do well, provided they are placed in context to the content. Ads placed below the fold tend to perform least well, although that isn’t a hard-and-fast rule.”
- “I found the most success in placing the Google Adsense medium rectangle either right in the middle of the page or in a middle right column as long as it has content above and below the ad unit. Its is fine to use Adsense Ads on a forum however expect a very low CTR.”
- “Post Adsense ads on text rich pages, avoid titles like the approved ‘Sponsored Links’ and ‘Advertisements’, place Ads above the fold, Match the colors of your ads with the colour scheme of your site, Blend ads with your page - remove the borders by having a similar color as your background.”
- “To remove Public Service Ads (PSA) in Google Adsense develop sufficient good content with keywords, Ensure that META tags like ‘title’ & ‘description’ and the headings tags like h1, h2 etc. have content which matches the rest of your site.”
- “You can now run AdSense on the same page as other contextual ad programs.” (January 2007)
- “Google AdSense Policy: We ask that publishers not line up images and ads in a way that suggests a relationship between the images and the ads.”
- “Section targeting uses certain html tweaks to force the google adsense bot to focus on specific content. Section targeting is the latest and most effective addition to AdSense”.
- “Over the weekend, I decided to change the number of ads units on my blog based upon where the traffic is coming from. I have a small PHP function that checks to see if the referrer is a search engine, and if it is, I display and additional 2 ad units. My Adsense revenue increasing by 284% on Saturday, Sunday and Monday!”
- “Never click your own adsense ads or get them clicked for whatever reason. Never change the Adsense code. Do not run competitive contextual text ad (2006) or search services on the same site. Do not mask ad elements. Avoid excessive advertising and keyword stuffing.”
- “Putting ads on your site won’t hurt your traffic. There are 6 sorts of bloggers’ income: Google Adsense, Donations (e.g. PayPal), Text Link Ads (sold for a fixed amount per month), Chitika eMiniMalls ads (pay per click), affiliate programs like Amazon, Advertising sold to individual advertisers (three-month campaigns or longer)
- “A number of factors come into play when AdSense tries to determine what the page is about: The URL of the page, the page title, the anchor text of links, the keywords that appear most frequently within the page, search engine queries that lead to the page or to another page that links to the page”.
- “Ask yourself if you are willing to compromise your blog’s layout and over-all feel by adding ads in them. Look at your traffic and see if it’s enough to draw the crowd. Make good use of the Ad Channels. Give it time.”
- “You can put upto 3 AdSense units on a page. For short articles, CTR is best when ads are placed just above the content. For long articles, CTR improves if ads are placed somewhere in middle of the content. Go Wide - the large rectangle 336×280 is the best paying adsense format.”
- “Google AdSense folks have unveiled another useful feature for Adsense publishers - Section Targeting. The concept is simple but the advantages and possibilities are endless.”
Original Blog Content ===== Successful blogging
One of the key factor for blogging is content. Writing content for blog is a pretty tedious task. And what makes a blog successful is because of the ability of the blogger to come up with interesting content for its readers, which not only search engines like it also keep bringing readers back to your blog. Excellent blog content stands your blog from the crowd. Below I have made a list of few things which will help you to be a successful blogger.
Blogging is exciting and fun. When you start a blog you will have great ideas and fully motivated and inspired to start it. But after a while you may lose interest and focus and slowly your blog dies. There are few aspects for finding content for your blog.
Find inspiration to write blog posts – This is very important try to come with original blog content. Which is quite hard if you are starting out new? If you have passion about what you know and what you like is a great source for inspiration to write a blog posts. My passion is Blogging, Make money online, Affiliate Marketing, Search Engine Optimization, Pay Per Click Management and Article writing. So I draw inspiration to write about this subject easily without doing much research. I read about this subject every day which it is a good source to write about it.
Breaking News – If you are passionate about your industry you will be getting news about the latest things happening in that industry this is a great source for blog content. You can get this latest news via RSS feeds and email newsletter about what’s going on in your niche. The key for releasing latest news is, you need to be first to announce on your blog, earlier the better. Suppose a certain news is out in your niche and you blog about it after a week is not good and your readers would have already heard about this from other source and you blogs popularity will come down and also your credibility in that niche.
Niche Forums - Forums are good source for blog content, If you visit your niche forum you can find threads discussing about certain topics in your industry. That thread can be a good source for blog content. Also linking to the forum thread can increase the credibility of your blog as well.
Article Directories – Article directories can be a good source too to find blog content, I often use to visit ezinearticles.com to draw some ideas about blog content writing. Reading articles on article directories can bring you ideas on what to write related to your industry.
Visit Blogs in your niche – This is good idea if you are running out of ideas to write blog content. Visiting other bloggers posts can create inspiration in writing interesting blog posts which you have never thought about. It is always good to get linked to that blog posts from where it draws inspiration to write.
The bottom-line is write interesting blog posts which makes your readers to stick to your blog.
Saturday, July 21, 2007
Boosting your return from Adsense
Boosting your return from Adsense can be done very easily and quickly, and you'll be amazed by the results.
The first thing involves making only a few simple changes to the format and positioning of your Adsense ads. Forget about using banners or skyscrapers. They don't work as well as other formats.
1. Use the 250 x 250 rectangle format 2. Make the background color of the ad the same as the background color of your site, or as close to it as possible. 3. Make the ads borderless by setting the border color to be the same as the background color of the ad.
These changes can be made by logging into your Adsense account and creating a custom format. Just select the 250 x 250 ad format, and create a custom color palette. Use the color picker to pick the coor you want. The Javascript is automatically generated at the foot of the page, ready for you to copy and paste into the pages on your site.
Now, you need to position your ads where surfers are most likely to click on them. Research using retina scanning technology has shown that the place that surfers tend to look at first and most often is the top left. I don't know the reasons for this, perhaps it's because that's where we're used to seeing the most useful search engine results (at the top of the rankings) and search engines are the sites we most often visit, so we automatically look at the same place on other sites.
Whatever the reasoning, as soon as I made the above changes to my Adsense ads, clickthrough rates doubled, immediately.
You can also place ads within the text with 468X60 ad format.
A new technique is Adlinks. Adlinks can be placed near the top of the page and will look like links within your site. This makes it very tempting to click. This displays a series of links on your page in the same style of Ad unit as regular Adsense ads. When a user clicks a link they are taken to a page of adverts that resembles regular Google search results. As a publisher, you are paid every time a user clicks one of those ads.
Most Adlinks get about a 25% higher CTR then regular Adsense ads. There's no clear reason for this but one explanation may lie in the fact that clicking on an Adlink takes the user to page of 'results'. When a user clicks on one of these, you are paid for the click. If the user finds what they want, great, if not, it seems that they hit the Back button on their browser and try again, just as you would for normal search engine results. Then they click on another result, and you get paid again. So it's possible to be paid more than once from the same Adlink click. Now, this reasoning is speculative, but it does make perfect sense in the light of my Adlinks results.
So if you take some time making a few adjustments to the Adsense ads on your sites, you can very quickly treble your Adsense income. Give it a go, you'll be amazed by the results.
What the most profitable Adsense Websites Do
Webmasters who own some of the most profitable Adsense web sites on the net know a thing or two that the rest of us mortals do not know.
How else would you explain the huge difference in Adsense earnings between two web sites with more or less the same traffic? Or to look at it from another angle, have you wondered how many of the most profitable Adsense web sites report an amazing jump in Adsense income over a very short period of time? What did they discover that made such a huge difference?
The answer to this question will disappoint most. We are usually looking for one magic key that revolutionized everything. The truth I that when web masters of the most profitable Adsense web sites talk about optimizing their sites for Adsense, what they mean is many small changes whose impact is discovered through numerous little tests that they constantly carry out. It sounds like a lot of hard work and actually it is. How else would you expect to create a most profitable Adsense web site? By using some mysterious magic formula? Or by sitting back and waiting for things to happen? Life is definitely not like that. The whole exercise calls for some effort on your part but it is all very much worth everything you will have to put into it because a most profitable Adsense web site can put lost of money in your pocket for years.
To maximize your daily Adsense cash revenue
Finding the right technique or strategy to maximize your daily Adsense cash revenue is vital to your achieving healthy monthly Adsense revenues on a consistent basis.
The most effective techniques for high daily Adsense cash creation must involve both traffic generation and the use of the highest paying Adsense keyword phrases in your particular industry or field.
Many times you will find that the same keyword phrases that will attract the highest paying daily Adsense cash ads will also pull in significant traffic from leading search engines, meaning that your technique can aim at hitting two birds with the same stone. Many online entrepreneurs are constantly short of time and an advantage like this can always make a major impact in their overall efficiency of operations and in total earnings from online activity.
In most cases you will find that your high yielding Adsense keyword phrases are two to three words in length. Many times I have discovered that by adding an appropriate fourth word to the keyword phrase, I am able to open the floodgates of traffic via leading search engines while at the same time remaining in contention for those valuable ads that make all the difference. This is a technique for daily Adsense cash that I have found to be highly effective.
The biggest mistake that most of google adsense users do
The biggest mistake that most of google adsense users do is to make their ads as ads. You won’t get higher revenue by letting visitors realize which one is your content and which ones are the ads. You will absolutely waste your time in writing contents if you don’t want to pay attention to this issue.
The best way to boost your AdSense clickthrough rate is to stop thinking of the ads as ads. People doesn’t like ads, actually they hate them. So what do we have to do here is to make our ads blended with our content, let the visitor think that your ads is part of your content.
Here are some tips to make your ads to be part of your content:
- Never use the standard Google colour scheme. Click standardization to read more about ads format to boost your earnings in Adsense.
- Get a picture in your mind of what the most typical ads look like on the web then create your AdSense ads so that they are exactly the opposite
- Ads are garish creatures that like to be bright, loud and stand out in a crowd. We all know this. So making your AdSense ads exactly the opposite means they can 'sneak under the radar'
- Try to place your ads in the middle of your content. Visitor will think your ads as one door must entered in order to read more about your content.
Friday, July 20, 2007
Blog Generators
BlogToRank
BlogToRank is one of the most user friendly and powerful auto blogging tools I've ever had the pleasure of using. Here's a quick overview of the BlogToRank Suitez, a weapon so powerful, you might begin to think you're sitting inside a tank.
• BlogToRank Main Desktop Application
The main desktop application which allows control over: your blog accounts, content, keywords, RSS content, schedules and several more minor parameters. Once you're ready, just sit back and blow things up...erm, let it automatically post to your blogs everyday! You can tend to get over excited by how easily you will get this up and running and working for you.
• BlogToRank Server Side
As you should know, the desktop application runs on your PC. But if your PC were to shutdown or you experienced a power failure, your blogs would suddenly cease to be updated. No good, right? So, BlogToRank Server Side can reside on one of your servers and will take control of the profiles configured on your desktop in the event of a shutdown. This way, you're hustling 24/7, regardless of whether your PC remains on or off!
• BlogToRank RSS Grabber
Finding the right RSS feed for BlogToRank to grab from can be a tedious task. So the developers came up with this useful tool that allows you to search for RSS feeds based on a keyword search. This saves me tons of time and keeps my blogs filled with only the most relevant content all the time.
• BlogToRank BlogMazz
BlogMazz is a special stand-alone add-on which allows you to create massive amounts of WordPress blogs without the dreaded task of having to worry about setting up your cPanel, MySQL or even BlogToRank itself! Once you complete a few simple steps, you can start blowing things up...erm, start to blog on a massive scale!
• BlogToRank Blogger Creator
Blogger Creator is a Blogger account creator. Create a lot of Blogger accounts very quickly for use with BlogToRank to fill up your Blogger accounts in minutes.
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