Google Analytics: Make the most out of it

Google Analytics is an incredible tool. With Google Analytics, you can decide exactly what you want to measure on your site. This tool is easy to personalize and get working for you exactly the way that you want.
This is a tool which puts you in control; letting you decide on the specific goals and objectives of the measurements you want from the system. If you only need to know who your visitors are and how they found you, Google Analytics can certainly do that. But the real value of this tool is that you can define whatever filters will best help to analyze the traffic going to your site.
What does all of this mean for you? Let’s have a more in depth look to give you a better understanding of how exactly Google Analytics works for you. Google allows you to set all of the specific objectives to pinpoint what you are trying to do in many aspects of website management.
Objective: The big picture – what do you want from the visitors to your site? What is your site’s purpose; and how can you work with your visitors to achieve that purpose?
If your site is an e-commerce site the answer is simple – you want to sell things and make a profit. However, you will want to know what is selling (and what isn’t) to determine what you should sell more of and what it may be better to remove from your catalogue.
This would be an objective.
Goals: Objectives are the long term aspirations for your site, goals are short term ones. What do you need to do to hit your goal? Do you need to track visitors who enter from a certain page? Or is your goal to sell more of a particular item within a set time frame?
This is possible using Google Analytics. You can set these goals from within the application itself.
Specifics: Knowing your objectives and goals prepares you to really use the full power of Google Analytics. Specifics are the steps you need to take to make your goals and objectives a reality.
For instance, you can set up your dales page and a funnel (using Google Analytics for the funnel) to evaluate where traffic is coming to your site from. Google will be able to tell you where visitors enter and exit your site. This will give you an understanding of how people interact with your site and the kinds of responses your site tends to elicit in visitors. This in turn gives you the starting point you need to go to your pages and fine tune them in order to further your progress towards your goals.
Google has made it easy to set up. They’ll do the initial metrics and it’s all free!
You’ll need to add a little code to your webpages; if you aren’t tech savvy you can have your webmaster or an IT staffer take care of this part. As soon as the code is placed, Google Analytics will begin collecting stats – in a matter of days, you’ll be able to look at all manner of statistics about your site.
Once you’re comfortable with the user interface, you can set the goals and specifics for your site. You can access all of this data online; setting your parameters at any time you want.
One of the other many useful features of Google Analytics is the ability to set different sections or “profiles” of your site and watch them independently of others, which heps you to fine tune your site.
AdWords and Analytics
Google AdWords is a pay-per-click advertising program. You buy keyword-based ads, which you pay for only when someone clicks through to your site.
If you are already considering using AdWords (or already do so), you’ll be glad to know that Google Analytics interoperates with AdWords, giving you answers to questions such as: Is this ad working? Are these ads making me more money than they’re costing me? You can observe the usage patterns of users who click your ads and make a purchase and compare with those who come but don’t buy.
Signing up for AdWords is simple; you can use the same account name and password as for Google Analytics (namely, your gmail name and password if you have one). You can link these two accounts and import AdWords information into your Google Analytics account. This will let you watch what your visitors do and alter it if it isn’t working for you.
The developers at Google seem to always come up with the most useful (and usable) applications – Google Analytics is yet another killer app from Google.

Different ways to Make $30 Per Day

When you know what to do – Adsense is quite easy to master. When I want to make about $30 to $35 daily on each site, I follow these Google Adsense tips:
Tip 1: Place Ads Above the Fold
When a page loads, what you see is called the fold. It is important to make sure that Adsense ads are visible without a person having to scroll down. The majority of people surfing the Net won’t waste their time with this and often do not scan below the fold.

Tip 2: Do Not Exceed Four Ads For Each Page
This tip does not refer to ad blocks, as I am speaking only about ads. Google has a knack for situating the best advertisements at the top of a page so the fewer ads you display, the more you will receive for each click.
Tip 3: Select Medium Rectangles
When showcasing three ads, I suggest using a rectangle that measures 250 x 250. You may also split test a larger rectangle, but I have found that the best results come with a rectangle of medium size.
Tip 4: Don’t Ignore the Power of Blending
You’ve probably already heard this before, but people are becoming increasingly blind to ads. If something looks like an advertisement, it has a good chance of becoming ignored. This means that your ads need to blend in with your website. I suggest using the same background color and the same size font. Also, blend in borders into the background. And…
Tip 5: Make Links Blue
It doesn’t matter what your text or background color is – Adsense links are blue. People view the color blue as a sign that a link is present. The whole point of this entire process is to get people to click on your links – especially when they are attached to Adsense.
Tip 6: Channel Set-Up
When possessing more than one ad unit for each page, make sure to set up a channel for each unit, but also remember not to exceed more than four ads per page. If there is only one ad unit on a page, create a channel for each. Channels are a good way to monitor which ads are making a profit and which ones do not.
Tip 7: Monitor CTR Progress
CTR (Click Through Ratio) is rather important to consider, as it showcases the amount of clicks that are divided by the number of page views. This number is then multiplied by 100. If one of your pages possesses a lower CTR than the rest, you may want to consider altering the content on the page. When following the before-mentioned suggestions, you should have established at least a 5 to 10% CTR. If this is not the case, you may want to reorganize your site.
Tip 8: Constantly Check Adsense Ads for Content Relevancy
At times, some irrelevant Adsense ads will make an appearance on your pages. If so, it is highly recommended to investigate the issue. Some people have found that they had to switch meta tags, while others learned that a single word in the content was influencing efficiency and effectiveness.
When I want to make at least $30 per site on a daily basis, these are the tips that I follow. While I can’t promise you that this will generate as much money as I make – I do know that it would be foolish to overlook these easy Adsense tips, as you stand to miss out on making a lot of money.

Tips For Using Google AdSense

What is AdSense? A program run by Google providing ads to be placed on your websites or blogs (you are called a publisher). When an AdSense ad is clicked by a visitor to your site, you get paid. AdSense is an easy way to monetize your blog. The ads are contextual, meaning they are relevant to the content of your site. The ads are provided by advertisers using Google’s AdWords program.

1 - Just Do It

All you need to get started is a website or blog with interesting content and a regular flow of traffic. Then you can get started. Google needs you. You have traffic coming to your site and they want a piece of your action. So, open an AdSense account with Google. It’s free, easy to apply and essential to your business partnership with Google. You are only allowed to have one account. Go to http://www.google.com/adsense and click on the big “Sign Up Now” button.

There is no complicated software to install. If you know how to cut and paste simple code into your website you can use AdSense.

2 - Comply

Read the Google Terms of Service (TOS) carefully. It’s important to understand the service guidelines and your responsibilities. Basically, the do’s and don’t’s of using AdSense. Find Google’s AdSense TOS (by country) here http://www.google.com/adsense/localized-terms

3 - Don’t Get Banned

Your AdSense income could become very important to you, so be very careful not to do anything to get your account banned. Of course, when you have read the TOS you’ll understand more, but put very simply here are some points to remember:-

- never click the ads on your own sites
- follow the guidelines about the number and type of ads you can have on your page
- follow the guidelines about placement of the ads, e.g., you can’t place an Adsense ad on a page without content, like a registration page or a page under construction
- remember that you can’t tell visitors to click on the ads
- you can’t entice visitors to click on the ads
- you can’t make any changes to the code generated by Google
- you can’t use other contextual ad providers on the same page as AdSense
- any automated method of ad clicking is banned

The aim is for your real visitors to click on ads which genuinely interest them.

4 - Use All The Options Google Provides

There is more to AdSense that you might think. The available formats are:-
- AdSense for Content
- Text Ads - various styles and shapes to fit the available “real estate” n your site. Ads “above the fold” (viewable without scrolling) often get more clicks.
- Image Ads - not as popular as text ads. You could try them out and see how they work for your site.
- Link units - like a list - in both vertical or horizontal formats.

- AdSense ads in RSS feeds - giving your subscribers another chance to click on an ad. Recently FeedBurner was acquired by Google. You must migrate your RSS feeds to Google to use this service.

- New - YouTube video with ads - providing both contextual content and ads in one go - you need to link your YouTube account with Google AdSense to use this service.

- AdSense for Search - you create a custom search engine - probably offering the most control over what your visitors can view.
- you decide how it looks (you can add your own logo and graphics)
- you decide what sites it searches
- you get paid when someone clicks on an ad

Use all the ad formats Google will allow. You can use 3 ad units, 2 AdSense for Search boxes and 1 link unit per page.

5 - Use Channels

Google provides channels as a way of tracking your AdSense income ad by ad. When you create an ad you can assign it a channel name. This helps you to determine which ads are making you the most money and gives you the chance to “fine tune” your ads to increase their click through rate (CTR) by seeing which ad formats, placement and colors are being clicked on most often.

6 - Ad Design

Match the colors of your ads to the colors of your site. This means you can get the ads to blend in with your other content, so it’s not so obvious that it’s an ad. The words “ads by Google” will still appear.

Select a background color to match your sites’ background, make the ad border disappear by choosing the same color. Select the title and text colors to match the heading and text colors used in your web pages. You can get exact matches by using hexadecimal color codes. Though if you color choice doesn’t provide enough contrast you may find Google will ignore your exact colors. What about the URL? The most recognized color for a clickable link is blue. So, don’t fight the habits of millions of people, use blue.

While using these Hot Tips will improve your AdSense income, it’s also vital to realize the quality of your sites content and the traffic volume are huge factors in establishing a viable AdSense income stream.